When Lamborghini released their record breaking sales figures last week, it was well received by the automotive world who were led to believe that more Urus sales would lead to more crazy supercars but now, there's a spanner in the works. Ever since the Urus went on sale at the start of the year, Lamborghini have sold 2,693 units of their super SUV which means their sales figures have risen by 96% since this time last year. 96%! That is a sensational rise and most car manufacturers would want more where that came from but the trouble is Lamborghini aren't most car manufacturers.
Lamborghini makes cars that people dream about owning, young petrolheads dream of owning these cars and that's why so many of them have posters of Lamborghinis on their bedroom wall. They are exclusive and that's what we love about them. Even the cheapest used Lamborghini Gallardo will set you back around $120,000 NZD while you could have two used Maserati Granturismos for that price.
Due to their incredible year, Lamborghini are on track to sell an estimated 8,000+ cars which would be an all time record for the company that sold 5,750 cars last year. The CEO of the company, Stefano Domenicali has recognized the issue that Lamborghini face. These incredible sales figures could dilute the brand's desirability which isn't something that would sit well with Lambo's supercar and classic car owners. As a result, Lamborghini have decided to set an 8,000 unit limit to the amount of vehicles they sell in a year in a move to preserve the elite status of the brand.
While the 8,000 limit is still high, it will mean that Lambo's will still be able to hold on to their status as desirable cars though the CEO has entertained the thought of increasing the production cap should the brand add a fourth model to their portfolio. However, it isn't going to be a hybrid supercar as Lambo customers are not showing any interest towards the idea. In other news, the CEO has also confirmed that the Urus will not get either the V10 from the Huracan or the V12 from the Aventador.
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Words by Matthew D'souza and pictures supplied by Lamborghini's Media Hub