Land Rover cares about your pet

The title may sound weird trust me, it's true. If you have a dog (or dogs), you know that taking them to places is not easy. They have to be tied on, for safety but, of course, you have to make sure they get enough air, so they don't get dizzy and puke inside the car. And that is even before you start driving. Then comes all the drool, and hairs. Seriously, if my dog goes in the trunk, why are hairs on the front seats? And now, winter is coming, get ready for the mud. Of course, us dog owners, consider all of this as a sacrifice worthy of making for our loved ones. But what if all of that could be easier? Land Rover has a solution.

If you go to the Defender's configurator, you will see options for the transportation and commodity of your pet, like a ramp for them to get in and out of the back quickly, loadspace partition and quilted liner for the loadspace or, my favourite, a portable rinsing system. You can also buy the packs like the transportation pack with a foldable pet carrier, anti spilling bowl and a rubber mat.

I'm not sure if these options have to do with the fact that JLR did some testing of the new Defender in Africa with a lion preservation organization... or it just happens that they know the market they want to attract. And they are also trying to keep up with newer generations. According to "new studies" millennials prefer their pets over persons. Only they know but, speaking as someone who has a 60kg dog, I think it's a brilliant idea that they've been pushing since the new Discovery.

What is your opinion? Is this irrelevant for buyers?

Images: Land Rover.

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Comments (6)
  • It’s a pretty good idea Land Rover👏

    7 days ago
    5 Bumps
  • That pet access ramp would be a wonder for my Labrador, she’s 12 and has to be lifted into most cars, even estates. Sort of makes me want a Defender even more now.

    7 days ago
    5 Bumps
    • It is! And prevents a lot of scratches on the rear bumper 😅

      7 days ago
      2 Bumps
    • Having had a good look at the Defender, I she wouldn’t even try to jump up, so I think a ramp wouldn’t be an option, but a necessary thing. The boot did seem quite tough on it, I wouldn’t...

      Read more
      7 days ago
      2 Bumps
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