Land Rover is planning to reinvent the Defender for 2019

1y ago

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It has been nearly two years since the last Land Rover Defender was produced, leading to worldwide mourning for the loss of the off-roading icon. But with the 70th anniversary of Land Rover coming around in 2019, plans for a redevelopment of the Defender will coincide with the celebrations.

Talking to Autocar, Land Rover has revealed that a new design will be shown late next year to crown the 70th anniversary festivities. Codenamed 'L663', the new Defender will skip a concept reveal, jumping straight to production model status for the event.

The initial DC100 concepts that created a bit of a furoar.

Pictured is the DC100 concept that was trialled by the firm in 2011, much to the anger of Defender enthusiasts. The backlash to the possible venture was so abrupt that Land Rover scrapped the design altogether, shifting priority instead to the fresh 2019 effort.

Another reason that the rejuvenated Defender has taken a while to get going has been the fact that it needs to form a financially viable endeavour for Land Rover. The company now estimates that 100,000 vehicle sales each year will be needed to keep the Defender afloat, a vast increase over the 20,000 annual sales that the model peaked at in its later years.

What are your thoughts on the DC100 concept?

The cars will still feature the same 90-inch and 110-inch dimensions as before and will use JLR's aluminium chassis to bring the vehicles into the 21st Century. With both hard-top and soft-top body styles as options for this future Defender (as well as potentially a pick-up model), Land Rover will be looking to turn its new design into a much more commercially versatile beast.

The fateful last Defender to roll out of the Land Rover factory nearly two years ago.

In fact, the company has stated that it wants the Defender to form one of the three pillars of the business (alongside the Range Rover and Discovery), rather than just being tacked onto the production line.

Are you looking forward to the possibilities for this new Defender? Do you wish is resembled the DC100 concept or are you thankful that it is going down a different route? Comment with your thoughts below!

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Comments (52)
  • Well we all know the issue won’t be on how It performs bc land rovers are very good at that. But they better get the look right

    11 months ago
  • Loved all the DC100 concept models & thought they should have gone ahead !! Paid tribute to the original in proportion & stance. I hope they haven’t bent too much too please the stuffy old bastards that complained last time....

    11 months ago
    • I went on the final defender production line tour and at the end in the museum history bit they had a wall with recommendations to what the next defender should be. Everyone of the...

      Read more
      9 months ago

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