Lexus just opened a new 5-star resort in the Italian Alps
It's called the 'Active Luxury Resort' and it's located in Champoluc, Italy
I realize I may have used a slightly clickbait-esque headline here. Sorry about that. When I say that Lexus opened a new resort, what I mean is they've taken charge of an existing one called 'Camp Zero', located in Champoluc, Valle d’Aosta - a small ski resort town in the Italian Alps.
Camp Zero regularly teams up with car brands to host events and test drives but this time they've done something rather really radical, and also a long-term commitment, with the new Active Luxury Resort by Lexus. The resort will be welcoming guests and Lexus owners, following Omotenashi, the deep-rooted culture of hospitality in Japan.
At the Active Luxury Resort, also known as 'Casa Lexus', the Japanese brand will offer what they refer to as a "human-centred" experience, by which they mean you'll be able to use the resort facilities and enjoy top-notch Japanese-fusion cuisine, including the Lexus Signature Gyoza, a new type of dumpling/ravioli that Lexus invented to combine Japanese food with traditional Italian ingredients such as Robiola (a type of cheese) and potatoes farmed near the resort.
There's going to be a Lexus Boutique, with Lexus-branded items, and four Lexus vehicles, available for a test drive (UX 300e, NX Hybrid, RX Hybrid e Proace Verso), which are also going to be used as transport shuttles.