Lexus just opened a new 5-star resort in the Italian Alps

It's called the 'Active Luxury Resort' and it's located in Champoluc, Italy

I realize I may have used a slightly clickbait-esque headline here. Sorry about that. When I say that Lexus opened a new resort, what I mean is they've taken charge of an existing one called 'Camp Zero', located in Champoluc, Valle d’Aosta - a small ski resort town in the Italian Alps.

Camp Zero regularly teams up with car brands to host events and test drives but this time they've done something rather really radical, and also a long-term commitment, with the new Active Luxury Resort by Lexus. The resort will be welcoming guests and Lexus owners, following Omotenashi, the deep-rooted culture of hospitality in Japan.

At the Active Luxury Resort, also known as 'Casa Lexus', the Japanese brand will offer what they refer to as a "human-centred" experience, by which they mean you'll be able to use the resort facilities and enjoy top-notch Japanese-fusion cuisine, including the Lexus Signature Gyoza, a new type of dumpling/ravioli that Lexus invented to combine Japanese food with traditional Italian ingredients such as Robiola (a type of cheese) and potatoes farmed near the resort.

There's going to be a Lexus Boutique, with Lexus-branded items, and four Lexus vehicles, available for a test drive (UX 300e, NX Hybrid, RX Hybrid e Proace Verso), which are also going to be used as transport shuttles.

Have you ever been to the Italian Alps?

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Comments (29)

  • first five minutes of the video they showed the cars and not the hotel

      1 month ago
    • I think it's because they built the cars themselves, while Camp Zero already existed and they just sort of... changed a few bits and bobs here and there

        1 month ago
  • Is there an LFA?

      1 month ago
  • No. But I've done Roma, Sicilia and north coast with Venice. I'do to Italy every weekend if I could.

      1 month ago
    • not the biggest fan of the country rn, but I'm biased

        1 month ago
    • Well that's usually the case - not that I'm a fan of these wannabe countries here myself, but foreigners seem to enjoy them.

        1 month ago
  • No, I have not. Always wanted to shred Europe. But my snowboarding days are done. So are my travelling days. Expressway to the dirt for me.

      2 months ago
    • you used to snowboard?

        1 month ago
    • 53 days a year when I lived in Colorado. Both days every weekend of the season and as many week days as I could cobble together. Then I moved and made the woman promise I could come back annually to shred - which I did while I lived in Memphis. I HAVE...

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        1 month ago
  • 3 hours drive from home! I guess I will need to teach them some basic Swedish skills... 🀣🀣🀣

      1 month ago