Lord of the stag: meet the man behind the Jägermeister livery

Eckhard Schimpf’s car collection not only features the vehicles he has raced but a number of cars bearing the orange livery he helped to make famous.

31w ago

For Eckhard Schimpf – the man behind the now legendary Jägermeister racing cars – his obsession with Porsche began at an early age. Although he has owned and owns other marques, the cars from Zuffenhausen dominate his incredible garage.

The car that started his collection with Porsche was a 914/6. But his is no ordinary 914/6: it is the Porsche he purchased from the Reutlingen car dealership, Max Moritz, in 1972 – and the car he went on to race for two years.

It wasn’t the first Porsche to catch his eye, however: "I had seen the first Porsche 356 back in 1951 at the Prinzenpark Race, then Kurt Ahrens Sr drove his white 550 Spyder through Braunschweig. And when I accompanied Bobby Wittmann – he also drove the Nürburgring 1,000 km – as a co-driver in two reliability tests in his 1500 Super, Porsche fever had definitely struck,” he explains.

Up to that point, his had been an interesting, though not unusual career. However, in January 1971, it took an unexpected turn: "I wanted to drive in the Monte Carlo Rally, and Porsche had brought the 914/6 onto the market, which I liked on account of its mid-engine design and compact dimensions. So, in 1970 I bought myself a 914/6 and drove it in several rallies, slalom events and races. I decided to compete with the practically standard 914/6 in the Monte Carlo Rally in January 1971 – which ended with a crash in the Maritime Alps. A year later I started once again in Frankfurt and ended the rally in a roadside ditch in the Maritime Alps – the mid-mounted engine and snow were a dangerous combination."

A rare sight: a Carrera RSR 3.0, Porsche 956 and Porsche 962 – and all in the world-famous and unmistakable livery with the stag.

A rare sight: a Carrera RSR 3.0, Porsche 956 and Porsche 962 – and all in the world-famous and unmistakable livery with the stag.

In order to finance his participation in the rally, Schimpf reached out to his cousin Günter Mast – the CEO of Jägermeister – and asked him for a 500 mark contribution towards his adventure. "In return, the Jägermeister lettering was to be applied to the car,” says Schimpf. Günter replied: "500 marks is such a measly sum. You'll get 1,000. And when you're back from Monte Carlo, get in touch".

This conversation launched the Jägermeister Racing Team, which would go on to finance many top-class racing cars and drivers over the coming decades. To this day, the orange racing cars with their stag logo remain among the most popular in the world.

Racing fever had gripped Schimpf, and so in 1972 he purchased a 914/6 GT from the car dealer Max Moritz. For two years, the car – painted in orange, of course – delivered victories and good rankings. The 914/6 GT was followed in 1974 by a 3.0 RSR, which was driven in 84 races from 1974 to 1977 and resulted in 39 victories.

While Schimpf moved over to racing cars built by a brand from Munich, the Jägermeister team remained faithful to Porsche: various 934 and 935 cars were used by Max Moritz and later by the Kremer team – then came the racers, the 956 and 962, which were driven by professionals including Keke Rosberg, Jan Lammers, Hans-Joachim Stuck, Gerhard Berger, Thierry Boutsen, Roland Ratzenberger and Oscar Larrauri.

All of these cars, in addition to hundreds of Porsche posters and magazines – not to mention thousands of photographs – today make up Schimpf’s collection, together with walls full of books, laurel wreaths, trophies and crash helmets.

Photos: Theodor Barth for Porsche Klassik magazine

Join In

Comments (5)

  • Would love to see that livery make a return to racing!

      7 months ago
  • Obviously Dutch and Protestant;

    All that’s missing from this blokes collection is the Flag of the Order of Orange.

      7 months ago
  • Thank you for the story... great to know!

      7 months ago
  • My all time favorite livery, though on another famous brand 😎

      7 months ago
  • thank you sir for the post. amazing story.

      7 months ago