- Lucid

Lucid Air finally launches, with Tesla and Mercedes firmly in its sights

The Lucid Air is a Tesla killer 'come true,' with the luxury, power, and technology to take on long-time market leader Tesla.

1w ago


Tesla's status as the defacto electric car manufacturer may soon be threatened as competitors begin to close the gap. But perhaps Lucid and not VW will be the ones to give Tesla a run for their money.

Lucid, in case you've forgotten, was amongst the first companies to gain "Tesla Killer" status a few years back, as a wave of new startups threatened Tesla with largely baseless electric vehicle companies.

But this, remarkably, is one of the first "Tesla Killers" to reach the realm of reality.

Three years after its initially-scheduled launch and $1 billion in Saudi-investment dollars later, Lucid is seemingly ready with its first production vehicle, and oh boy, is it cool-looking.

Here are the headline statistics:

517 miles of range, via a 113 kWh battery pack (Tesla uses 100 kWh packs)

20-miles of range per minute of charging

60 percent of range in 20 minutes of charging

1,080 horsepower

0-60 mph in 2.5 seconds

Quarter-mile in just under 10 seconds

A price range of $80,000-$169,000 (with federal tax incentives)

Three trim levels: Air, Air Touring, and Air Grand Touring

Range of TBD, 406 miles, 517 miles, respectively

32-sensor advanced driving assistance system, including cameras, radar, ultrasonic, and LIDAR

Lucid is obviously marketing this as a competitor to the Tesla Model S and the newly-revised Mercedes S-Class, but in all honesty, the Air blows both of those out of the water. Setting aside Tesla's supercharger network and the risks of buying from an upstart manufacturer, this seems like a very compelling option.

Although Lucid Motors CEO Peter Rawlinson says that the Air is for "someone who has an S-Class Mercedes who says: 'Ten years ago, I wouldn't have been that interested in electric. Tesla has piqued my interest, I love what Tesla is doing with electric, but I'm not getting out of my Mercedes for a Model S,'"

Lucid is now taking $1,000 refundable deposits for the Air, with a promise of delivery starting in Spring 2021, with details for the entry-level model coming soon.

But while launching a sedan in an ever-growing SUV market is surprising, Lucid's decision to announce its next vehicle, an SUV, comes as no shock, as foreign markets follow the US in its trend towards bigger, off-road-focused vehicles. With hopes to launch a lower-priced mass-market Model 3 competitor sometime in the future.


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Comments (39)

  • This car could be awesome. Every indication point that direction. I would love to see more players in the game.

      11 days ago
  • See, to judge the Air against the Model S is logical, but misguided. The Model S is too cheap by comparison, and too kitted out to compete with the base Air. A Taycan Turbo on the other hand....

      11 days ago
  • Excited? Sure. But to call it a "Tesla killer", please! Tesla is selling cars by the thousands and for much lower prices than what these guys are advertising for their first entry. Stop calling new electric cars "Tesla killers"; put them on the road, perform better than they do, be more reliable than they are, sell more than they do, and only then roll they deserve the moniker of "killer."

      10 days ago
  • Nice press release for a car you can’t even buy. That’s called vaporwear. I’ll take the Tesla.

      8 days ago
  • This, fortunately, isn't really a 'Tesla killer'. It's better than a Tesla and because of that, it costs much, much more to buy. Its competition will be the luxury car brands, still hanging onto their ICE range, trying to wring the last few drops of profit before they're consigned to motoring history. That astonishing Mercedes show car will need to become reality pretty darned quickly, or Merc will have nothing luxurious to offer. Likewise BMW and every other competitor in that premium market. Even those ridiculous 'hybrid' confections being touted as 'green' alternatives, will be consigned to history. Why would you want to drag two entire and separate technologies around in one vehicle, when one makes pollution and the other is better in every way, but needs a proper battery to work? Ditto, all those hydrogen stupidities. Even when the work, they are no better than ICE vehicles, rather slow, bloody complicated and require constant maintenance and component replacement (the tanks are safe for about 18months, before they need replacing, because... physics.)

      9 days ago