Maruti Suzuki will now let you take home a car without buying it
Scheme opened to select few cities for now
For us Indians, the prospect of getting a car is a big deal. Majorly because one has to buy the vehicle and that involves a significant chunk of money getting tied down as a one-time, long-term investment. Now, however, Maruti Suzuki has launched a scheme which attempts to make this process of procuring a car a lot easier, lighter on the pocket and not necessarily a longstanding affair.
India’s largest carmaker has teamed up with ORIX Auto Infrastructure Services to announce the launch of its Subscribe scheme where car ownership resembles a Netflix subscription. Like the entertainment platform’s business model, customers opting for the Maruti Suzuki Subscribe plan will only have to bear an all-inclusive monthly fee in return of an all-new car. Too good to be true? Read on then.
This fee is said to cover the vehicle’s costs, its insurance expenses, roadside assistance aiding charges and even the maintenance fee with zero down payment and no resale risk. The subscription duration can vary from a year to as much as four years, depending on the customer’s preferences. Post the tenure completion, clients can either extend their subscription duration, upgrade their vehicle or buy the existing car at market price.
Speaking of price, the most affordable subscription example by Maruti is a monthly fee of INR 14,463 (including taxes) which gets you a Swift Lxi (base model) in Delhi for a tenure of 48 months. Even though that rounds up to about INR 6.94 lakhs across the four-year term, one can enjoy the peace of mind of not having to spend another penny on their vehicle.
At the moment, Maruti Suzuki is offering this service only in places like Delhi, NCR (Noida, Ghaziabad, Faridabad, Gurugram) and Bengaluru. However, the automaker is said to expand this scheme across 60 Indian cities over the next two to three years.
The cars available under the Subscribe scheme comprise of models like the Swift, Swift Dzire, Vitara Brezza and Ertiga from Maruti Suzuki ARENA. Premium options like the new Baleno, Ciaz and XL6 from NEXA dealerships are attainable as well.
The rest of the process of selecting the car remains the same. That entails, like a regular customer, Subscribe clients can also opt for their desired trim level as well as the paint scheme. Furthermore, these clients also have an option to equip a white number plate (implying the car getting registered under the customer’s name) or a black number plate where registration goes under Orix.
Mr. Shashank Srivastava, Executive Director (Marketing and Sales) Maruti Suzuki India said, “The comprehensive Maruti Suzuki Subscribe initiative offers customers the multiple advantages and peace of mind from botheration of maintenance costs and insurance renewal. The programme is especially focussed to bring convenience to the individual customers. Besides flexibility of tenure, it offers nil down payment and includes registration costs, insurance and its renewal as well as routine maintenance, Additionally, the roadside assistance service brings total peace of mind to the customers.”
Maruti Suzuki joins the growing list of carmakers offering a similar scheme including the likes of Hyundai, Mahindra and Mahindra and even TATA Motors (only for the Nexon EV, though). Plans like these should encourage buyers to avail personal transportation in these COVID-19 times without the need to shell out a bomb.