Maserati is planning to electrify its entire lineup in the next 5 years
It's a very ambitious timeline from a company that, so far, only has one hybrid product on sale
All of the world's major manufacturers are gearing up to fully electrify their model lineups. Bentley has already stated that it'll only make electric cars after 2030, Porsche apparently has more hybrid and fully-electric vehicles coming up in the next few years and Renault has even considered making Alpine a fully-electric brand as a method of saving it. This latest news from Maserati though is one of the most ambitious drives for electrification that I've seen in recent years, if at all. Maserati is aiming to electrify its entire lineup within the next 5 years, offering electric and/or hybrid versions of its entire model range. This is starting with the brand new 2021 Ghibli hybrid, a car that's currently the only hybrid model the Italian brand offers.
During a web event organized by Milano Finanza, Maserati's Chief Executive Davide Grasso said that the upcoming Grecale SUV, which is set to be released next year, will have a hybrid option. He also stated that "the new Gran Turismo and Gran Cabrio models will be electrified too" and that "all our line-up will be electrified in the next five years." Furthermore, Maserati has stated that a fully-electric version of the Grecale is to be expected at a later date and the architecture of the forthcoming MC20 supercar would be able to take an electrified or fully-electric powertrain.
Whilst Maserati is heavily diving into electrification, don't expect a full lineup of fully-electric Maseratis just yet. Maserati is expecting the bulk of its sales within the next 5 years to be made up of hybrid models. The plans for the Levante compact SUV are also somewhat unknown, although we should expect that to also gain a hybrid option sooner rather than later considering it uses the same engines as the Ghibli.
It may seem like a bit of an odd step considering Maserati has been known in the past for its gorgeous-sounding engines. Things have to change with the times though and if Maserati doesn't catch up it'll be left behind. The brand was going to have to electrify at some point or another, so there's no better time than right now!