Matchbox has made a carbon-neutral toy car
And the toy car its made is a Tesla Roadster
The toy car you see here is not like the one lying in your collection. No, this Tesla Roadster from Matchbox is made from 99 per cent recycled material, and sold carbon-neutral certified in compostable packaging. This toy car is the start of a revolution at Mattel.
Mattel has announced that every Matchbox toy and die-cast car, including the packaging they come in, will be made with 100% recyclable plastics by 2030. From now, all the plastic packaging will be replaced by paper foam and Mattel says that it will introduce more EV toys in the future.
This Tesla Roadster is the first step for Matchbox in becoming carbon-neutral.
The 99 per cent recycled material of the toy car includes 62.1% recycled zinc and 36.9% recycled plastic. The 1% non-recycled material is stainless steel.
The side windows, windshield, rear window and roof panel are made from transparent plastic. That 1% stainless steel was used to make the axles of the car. The coolest part of the toy car is a yoke steering wheel that can be seen in its interior.
To complement the Tesla Roadster, Matchbox has also launched EV charging playsets just like Gas station play sets. The only different being that the former will have EV chargers.
Roberto Stanichi, owner of Mattel’s rather grand Global Head of Vehicles title, said: “Matchbox is committing to using 100 per cent recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today, and empower the next generation of Matchbox fans to help steer us towards a sustainable future."