Maybe hydrogen is the way to go?
At least on big some cars...
The race to be the lowest emission brand is on. It's not only because big car manufacturers want to look "green" but because, ultimately, it will become illegal to be a persistent polluter.
From 2021, the manufacturers who want to operate in Europe must accomplish the new standard of 95g CO2/km and, of course, if they fail to reach it, they'll be fined for each individual gram over the limit.
Before you go to the comments crying about the end of the V12, there are exemptions for manufacturers. For example, Lamborghini sold almost 6000 cars in 2018, that means they can enter as "small volume manufacturer" and ask for a derogation they find appropriate.
"The larger the vehicle the larger the aero challenge. If you're not careful you end up with such big batteries and you make the vehicles so heavy that as you race down the autobahn the range disappears". Those are the words of Nick Rogers, JLR head of engineering on Europe AutoNews. Nick also said that hydrogen fuel cells make more sense for the future because they can be 'filled' much faster.
Now, hydrogen brings a couple of new problems. The biggest one being that it is not zero-emission energy, and zero is what most brands are aiming for.
Another problem is the price. It's not a secret that most brands haven't dedicated as much research to hydrogen-powered cars as they have to fully electric powerplants and that means that Hydrogen cars are more expensive than any other option. The difference is so big that prices can't be comparable until 2025.
But what do you think? With technology advancing in both electric and hydrogen power systems, they will soon match gasoline in terms of range. Accessibility is, however, will continue to remain an issue.