McLaren launches 'World's Fastest Gamer' competition
McLaren has announced 'World's Fastest Gamer' racing competition for gamers around the world with a top prize of a role of a Formula 1 simulator driver.
The British racing team has partnered with tech giants Logitech G and has also roped in Darren Cox, who founded the Nissan GT Academy, which has helped several gamers become real racers.
The progamme will see six international finalists being picked on by experts in gaming and F1 to join the contest.
They will be joined in by four more finalists from qualifying in an online competition and the 10 will not only race against each other, but also have to go through a rigorous interview process at the McLaren Technology Center, which will determine the ultimate winner.
The release stated: "The format pits the best gamers in the world across multiple racing platforms as they battle each other to discover the ultimate 'champion of champions'
"The winner will be offered a one-year contract with McLaren to work in an official capacity as a simulator driver.
"They will work with engineers at both the McLaren Technology Centre and at grand prix circuits across the world to develop and improve the machinery driven in the real world by the team's drivers, Fernando Alonso and Stoffel Vandoorne.
"Billed as 'the best job in eSports', the battle to find McLaren's newest recruit will be viewable at every stage via a dedicated YouTube channel and McLaren's social media channels.
"Six international finalists will be hand-picked by experts in both gaming and Formula 1 to join this year's competition. A further four finalists will be selected from qualifying events online during summer 2017.
"The grand finale, held at the McLaren Technology Centre in the autumn, will put all 10 hopefuls through one of the most rigorous job interviews in the world.
"Not only will they race against each other across a variety of different gaming titles on different platforms, they will also need to demonstrate their engineering know-how, ability to work as part of a team, and display the mental and physical strengths required for such a unique position."
Upon the launch, McLaren executive director Zak Brown said: "This is a hugely exciting opportunity, not only within the gaming industry, but for everyone at McLaren and motorsport in general.
"We've long witnessed the growth of online sports gaming, and, right now, the parallels between the real and the virtual worlds have never been closer.
"This is absolutely the right time to be creating such a unique and exciting proposition; one that connects the worlds of racing and gaming in a way that's never been explored before.
McLaren junior and European F3 driver Lando Norris has been used in the promotional stories presented so far by the team.
[Image courtesy: McLaren]