MCLAREN’S NEW NO. 1 (update)

Mclaren have found their Ron Dennis replacement. According to sky news the marketing expert Zak Brown has signed a deal with the Woking based firm.

P B posted in F1-Tribe
4y ago

Within the week official statements should be made in which McLaren will explain how the 45-year old Brown is set to take a job as a senior executive, effectively replacing Ron Dennis. Even when Sky’s sources do not say that the contract is for that job, we all know how McLaren is searching for a Chief executive officer since a week.

Zak Brown has been rumoured to get job offers by both McLaren and Liberty Media, the new owner of the commercial rights of Formula One. And it is now suspected that he told Liberty Media he had the intention of opting for the McLaren offer.

Update: McLaren have confirmed the news, as of December Zak Brown will be their new executive director. But McLaren also confirm that the process of recruiting a new ‘group chief executive officer’ is still on-going. Just as their big plans to restructure the whole group. Chief operating officer Jonathan Neale will join forces with Brown to coordinate this overhaul. Brown is expected to use his knowledge and skills in his field of expertise, namely his marketing and sponsorship deal skills. He already brought several sponsorship deals to McLaren with his sport- marketing firm ‘Just Marketing’ which are: Johnnie Walker, GSK, Hilton, Lenovo, Chandon and NNT.

Ron Dennis, who got the boot just last week, on the other hand is considering weather he should or should not pull his fellow McLaren shareholders in to court for a damages claim. Earlier there were reports that the removal of Dennis would cost McLaren up to 185 million Euro of sponsorship fees, according to McLaren executives. Money which McLaren can’t actually do without if you ask me. With the arrival of the new regulations for 2017 this was perhaps a wrong move. Or at least a bit too soon. Only time will tell, but I’m not quite sure McLaren fans will enjoy this rough patch their team is enduring.


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Comments (1)

  • All credit to Ron Dennis for building up the McLaren Group, however times change and require new blood. The F1 team has languished of late, wasting the talent of Alonso. Honda have made great strides this year and next years rule changes dangle the potential of levelling the planning field. McLaren need a title sponsor, plus others to get back into the fight with Mercedes and Red Bull. Zak Brown has the ability to make this happen.

      4 years ago