Custom Culture isn't just focused on cars. The scene is more like a lifestyle. Major media plays a large part in that culture. Music, Magazines, Movies and Documentaries all work together to promote the scene. Let's look a little deeper into them.
Above: (left) The Reverend Horton Heat (middle) Jane Rose and the Dead End Boys (right) Hot Rod Walt
Rockabilly music goes hand in hand with Custom Culture. Mostly the music is a made by local bands. The Reverend Horton Heat is the exception to this. Playing all over the world and for 30+ years the band is universally known in the scene. Nashville, Tennessee may be home to country music, but bands like Jane Rose and the Dead End boys can be found playing Rockabilly. Hot Rod Walt and the Psyco-DeVilles are from Georgia, but can be found playing all over the east coast and even make the occasional European trip. Take a look around your area and support your local artists!
Above: (first) the refined Rodder's Journal (second) the mainstream Old Skool Rodz, with sample story (third) the tasteful Car Culture Deluxe, with sample story (last) the aptly named Rat Rod Magazine
Magazines were the driving force in the early days of Hot Rodding. They encouraged the formation of clubs, spread word about early shows and even included tech articles to help with building cars. While magazines are not as influential as they once were, they are still a very good medium for promoting the scene. Due to it's very visual nature, magazines have been a very good medium for bring the Custom Culture scene to people.
Video is King in this YouTube obsessed world. Many movies and YouTube channels do a excellent job at promotion the scene. I encourage you to head over to YouTube and check some of them out. Below I've included the trailers for two very interesting films. The first, Deuce of Spades, is a feature length movie that is full of cars, music and the look of Custom Culture. The second, Back From the Dead, is a documentary that follows a couple of different groups on their way to the Viva Las Vegas car show. Both are definitely worth a look.
This thriving scene allows people that are not necessarily car people to stake out a claim in it. Not being beholding to cars alone allows many different outlets for the very creative people that are in the scene. Music, Magazines, Movies and YouTube have all diversified the scene to allow it to be embraced by a larger audience. That sounds pretty good to me! Keep on Cruisin'!