- RACE! Photo Courtesy of: Dirk Behlau YouTube Channel

Media and the Custom Culture Movement

A introduction to the sights and sounds of Custom Culture

Custom Culture isn't just focused on cars. The scene is more like a lifestyle. Major media plays a large part in that culture. Music, Magazines, Movies and Documentaries all work together to promote the scene. Let's look a little deeper into them.


Above: (left) The Reverend Horton Heat (middle) Jane Rose and the Dead End Boys (right) Hot Rod Walt

Rockabilly music goes hand in hand with Custom Culture. Mostly the music is a made by local bands. The Reverend Horton Heat is the exception to this. Playing all over the world and for 30+ years the band is universally known in the scene. Nashville, Tennessee may be home to country music, but bands like Jane Rose and the Dead End boys can be found playing Rockabilly. Hot Rod Walt and the Psyco-DeVilles are from Georgia, but can be found playing all over the east coast and even make the occasional European trip. Take a look around your area and support your local artists!


Above: (first) the refined Rodder's Journal (second) the mainstream Old Skool Rodz, with sample story (third) the tasteful Car Culture Deluxe, with sample story (last) the aptly named Rat Rod Magazine

Magazines were the driving force in the early days of Hot Rodding. They encouraged the formation of clubs, spread word about early shows and even included tech articles to help with building cars. While magazines are not as influential as they once were, they are still a very good medium for promoting the scene. Due to it's very visual nature, magazines have been a very good medium for bring the Custom Culture scene to people.


Video is King in this YouTube obsessed world. Many movies and YouTube channels do a excellent job at promotion the scene. I encourage you to head over to YouTube and check some of them out. Below I've included the trailers for two very interesting films. The first, Deuce of Spades, is a feature length movie that is full of cars, music and the look of Custom Culture. The second, Back From the Dead, is a documentary that follows a couple of different groups on their way to the Viva Las Vegas car show. Both are definitely worth a look.

This thriving scene allows people that are not necessarily car people to stake out a claim in it. Not being beholding to cars alone allows many different outlets for the very creative people that are in the scene. Music, Magazines, Movies and YouTube have all diversified the scene to allow it to be embraced by a larger audience. That sounds pretty good to me! Keep on Cruisin'!




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Comments (10)

  • See, I'd definitely be more of a classical music and stock car person. They go hand in hand too I reckon.

      2 years ago
    • I completely understand John! People like what they like.

        2 years ago
    • I think you'd probably like a magazine called The Rodders Journal. Excellent pictures, focuses on traditional type Hot Rods. It's way more refined than the typical Culture stuff. It has been around since the early 1990s.

        2 years ago
  • I really wish there would be more of an explanation of how to enter into that world of cars. I love the classic and custom hot rods but it's like a "You gotta know how." kinda deal but I might consider a little but of V8 love for my Miata someday...5.0L wouldn't be bad. I forget the motor name but it's not an LS but a Ford carb motor.

      2 years ago
    • A 302? Those have front mounted oil pumps, so they aren't really any good for transplants. Brother if you just go up to the next Hot Rodder you see and strike up a conversation with him/her and let them know your interested in old school rods...

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        2 years ago
    • I'll give it a shot next time I hear about a classic show or something geared to it!

        2 years ago