I don't know about anyone else, but to me, big toys are just cool. When I was a kid, I had a smaller Voltron action figure. My friend had a huge 2-3 foot one. That's the one I coveted.
I like RC cars as much as the next guy, but if you gave me a choice between a 1:10 scale RC car or a full 1:1 sized one, there would be no contest. Full sized all the way.
Toyota must share my sentiments since they created a full sized RC version of a Toyota Hilux Tamiya Bruiser. The regular Tamiya Bruiser is a 1:10 scale RC car that will run you over $1,300 via their website.
Arctic Trucks, the same company that built the Top Gear Polar Special Hilux is responsible for this RC version. The 1:1 Bruiser features a turbo diesel inline 4 engine good for 148 HP, a six speed manual transmission, new Fox Shoe suspension, a new gear ratio in the rear diff, and 305/80 R17 BF Goodrich Mud-Terrain T/A tires.