Mercedes-EQ is now its own brand similar to Mercedes-AMG
Mercedes will do what they do best and create a new model for (literally) everyone
Not too long ago, Daimler AG announced a plan to divide the Mercedes-Benz brand into four sub-brands. Mercedes-Benz would sell 'standard' vehicles, Mercedes-Maybach would sell high-end luxury vehicles and then Mercedes-AMG for high-performance cars and Mercedes-EQ for electric cars. This is actually (also) the reason why the F1 team is called Mercedes-AMG while the Formula E team is called Mercedes EQ.
Following the rather underwhelming (just my opinion) EQC, first unveiled a couple of years ago, Mercedes decided to up the ante and create a scalable platform, dubbed EVA (Electric Vehicle Architecture), to build a full line-up of electric vehicles. The goal is to build an equivalent electric vehicle for every car in the current range and following the EQS, which is basically an electric S-Class, Mercedes-EQ is now working on a new SUV along with the EQE, the electric E-Class.
Christoph Starzynski, Vice-President of EVA, said that "Mercedes-EQ is not just about extending traditional Mercedes-Benz virtues such as safety using new technology such as the electric powertrain, But also the linking of intelligence and emotion is centrally anchored in Mercedes-EQ."
"We want to accompany our customers into a world of new possibilities. This also includes software updates and the activation of new vehicle functions over the air (OTA)," Starzynski said. "In this way, we are actively contributing to the reduction of CO2 emissions and, with our Ambition 2039, are paving the way to the carbon-neutral mobility of the future".
The EQS offers a WLTP-tested range of 770 km / 478 miles and Mercedes is also working on a new Modular Architecture platform (MMA), which is going to be used to build compact and mid-size EVs, and a new electric concept with a range of 750 miles, dubbed the EQXX.