Mercedes want their dealers to sell more AMG models

Can't say I disagree with them

Mercedes-Benz USA has devised a plan to incentivize sales of AMG models because it seems that North American dealers aren't selling as many as they could/should. For each AMG model sold in the US in April, dealers will receive up to $1,500 in bonuses.

The good news, if you own a Mercedes showroom, is that the company will apply this bonus retroactively, which means that all AMG vehicles sold since April 1 will be counted. Dealers can earn $750 per car if they reach 100% of their monthly sales objective or $1,500 per car if they exceed 110%.

If you live in the US and are in the market for a Mercedes-Benz, you might use this bonus to your advantage because dealers will probably figure out a way to make it more convenient for customers to get an AMG model. And to be honest, I understand what the company is trying to do here.

Like most European brands, Mercedes sells base model vehicles and high-end/high-performance vehicles under a different nameplate (AMG, M, GTI, RS, etc etc) across the globe with considerable discrepancies across different markets. The high-end/high-performance models traditionally perform much better (in terms of sales) in the US, while European customers - the domestic German market being the only exception - often opt for less expensive standard models.

Money no object, which AMG model would you buy?

Join In

Comments (16)

  • Ahh yes... Make their special model cars un-special...

    Big brain move

      2 months ago
    • Exactly. They are also getting quite liberal with the AMG badge.

        2 months ago
  • Like to own this amg even in red...

      2 months ago
  • Of course they do. They’re the most expensive. But that’s not the way the world works.

      2 months ago
  • With ICE or EV..??

      2 months ago
  • I would say yes I would love to see more AMG cars but please no AMG-line models

      2 months ago