Merger with FCA may keep Peugeot out of the US
The French marque left the market in 1991 and merger might keep it outside
Since the brand left the American market in 1991 after plummeting sales and a lackluster response to the new 405 sedan, Peugeot has not returned to the US. Rumors circulated in recent years that talks of returning were getting more serious, and in 2016 the company confirmed a 10-year plan to get Peugeot back on US roads by 2026.
However, Peugeot CEO Jean-Philippe Imparato told shareholders that, "in the coming months," as the merger with Fiat Chrysler is completed, "we will have to adapt and reconsider all elements," which includes the plan to reenter the American market. The merger with Fiat Chrysler, to create a corporate brand called Stellantis, will leave the group with an established presence in the US.
Unfortunately for those hopeful to see the lion badge on US roads again, Peugeot and its PSA Group don't have that presence. The Chrysler Group, of Chrysler, Dodge, Jeep, and Ram will continue to focus on their market, leaving PSA out. Stellantis though will become a powerhouse auto group with major sellers throughout the globe.
In fact, the US market may be so oversaturated for Stellantis that the group may kill off the Chrysler brand itself. The AP reports that "analysts say the Chrysler brand could be in jeopardy in the U.S., where it has only two models, the aging 300 sedan and the Pacifica minivan, [and] U.S. sales of the brand were off 19% through October. "