Merger with FCA may keep Peugeot out of the US

The French marque left the market in 1991 and merger might keep it outside

5w ago
32.5K

Since the brand left the American market in 1991 after plummeting sales and a lackluster response to the new 405 sedan, Peugeot has not returned to the US. Rumors circulated in recent years that talks of returning were getting more serious, and in 2016 the company confirmed a 10-year plan to get Peugeot back on US roads by 2026.

However, Peugeot CEO Jean-Philippe Imparato told shareholders that, "in the coming months," as the merger with Fiat Chrysler is completed, "we will have to adapt and reconsider all elements," which includes the plan to reenter the American market. The merger with Fiat Chrysler, to create a corporate brand called Stellantis, will leave the group with an established presence in the US.

Unfortunately for those hopeful to see the lion badge on US roads again, Peugeot and its PSA Group don't have that presence. The Chrysler Group, of Chrysler, Dodge, Jeep, and Ram will continue to focus on their market, leaving PSA out. Stellantis though will become a powerhouse auto group with major sellers throughout the globe.

In fact, the US market may be so oversaturated for Stellantis that the group may kill off the Chrysler brand itself. The AP reports that "analysts say the Chrysler brand could be in jeopardy in the U.S., where it has only two models, the aging 300 sedan and the Pacifica minivan, [and] U.S. sales of the brand were off 19% through October. "

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Comments (29)

  • OH NO! .......Anyway.

      1 month ago
  • Good. Now we'll be spared from the inevitable flood of "why can't Peugeot succeed in the U.S." articles.

      1 month ago
  • Replace Fiat with Peugeot

      1 month ago
  • As long a the Charger and Challenger hang around I don't care.

      1 month ago
  • Not until they give Muslims in France equal rights like other French citizens

      1 month ago
    • What are you talking about? They have equal rights, what can a catholic, christian, jew or qny other denomination do which a muslim can't?

      Other than take a joke and hear a bad word said about their religion without launching into a killing...

      Read more
        1 month ago
    • lol. I usually don't call people out on their political BS on drive tribe cause the comment section is supposed to be for car arguments. However, having seen what an apocalyptical dingle belly you where I had to call you out. if you are so...

      Read more
        1 month ago
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