Michael Furman Talks About the Latest Alfisti Love Letter, "Passione"!
The new e-book, "Passione" from Centro Stile Alfa Romeo is gorgeous. And it's free - link below. Watch the video to see exclusive photography!
Seeing something for the first time. That's what it's like to look at a car with Michael Furman. Decades of staring at every curve, every detail inside and out of the world's most coveted cars gives him superpowers. That's not to say that you or I could develop the same powers with enough time. That's like saying we could become pro golfers if we just practiced 8 hours a day for 10,000 hours, or some such nonsense. It's been tried. It didn't work.
Thumb through a few pages of "Passione" with Michael - you might just learn something
While discussing the chapter entitled, "Red", Michael sees one of his photographs - it's a beautiful shot of the front fender belonging to a 1934 Alfa Romeo 8C-2300 Castagna. The image anchors the title page of the chapter (p. 100/101 smack in the middle of the book). The chapter itself tells the story of "Titian Red", named for the famous Renaissance painter.
Photo: Michael Furman. 1934 Alfa Romeo 8C-2300 Castagna. This is RED. Would you go 130+ miles per hour in this car? Judge your bravery against the masses in the comments below!
Meanwhile, Michael reveals the car's secret; hidden out of sight in the photo and to even those standing there in person. Up and behind the lip of the fender seen in the book, and facing the engine, a small metal plaque tells the story of a 116 mile per hour lap average around the Brooklands racing circuit, in period. Top speed is noted as "135 m.p.h." - an astonishing engineering accomplishment at the time.
0-60 in 6.5 seconds. Whaaat?! Brooklands, a venerable track that held its last race in 1939. In 2006 Mercedes Benz opened "Mercedes Benz World" on the site. The Brooklands Museum today preserves a section of the track's original wicked banking
Further along now in the book, Michael and I stop to admire the Alfa Romeo 33 Stradale. Any time spent looking at the Alfa Romeo 33 Stradale in person is life altering. I'm certain it altered me. It was at the Paris Auto Show, the week the production Alfa Romeo 8C Competizione premiered. Seeing the two cars together was serious sensory overload. To sit in the 8C, walled in completely by a glass booth on the trade show floor with thousands looking in (well, it was probably more like dozens), was surreal. The 33 Stradale is a stunning piece of automotive sculpture in person. Like Audrey Hepburn, or Cinderella's glass slipper, the car is something that seems too pure, too fragile and timeless to have ever existed.
From the book - not my favorite portrait of the world's most beautiful car. In real life it is so much prettier! I would give anything to fall in love with the 33 Stradale underneath a 60' soft box in Michael's studio. Bellisima! Could be "R" rated.
Watch the second interview with Michael and read the second installment here.
Watch the first interview with Michael and read the first installment here.
Take a minute to download the book here! It's 100 pages of brand bible, marketing brochure, and 100% pure car-porn for anyone who appreciates beautiful automotive design.