Mirai outdoor banners will be able to literally suck out nitrogen dioxide from the air. Toyota knows the best how to promote e-cars!
Details? Every billboard promoting a fuel cell Mirai in Los Angeles and San Francisco will get a titanium dioxide vinyl coating. Material is able to capture NOx from the air.
Toyota will have totally 37 ads. This means sucking out from the air the same amount of nitrogen dioxide, which can be made by 5,285 vehicles each month. Impressive and inventive.