Mitsubishi's 'Ralliart' brand is back!

The company's CEO says they want to bring some "Mitsubishi-ness"

Nearly two decades after Mitsubishi last won the WRC, the Japanese manufacturer is gearing up to bring back their motorsport and high-performance division 'Ralliart', a namesake that's been on hiatus since 2010.

Mitsubishi's CEO Takao Kato openly admitted they're bringing the Ralliart name to make the brand cool again. "For customers who wish to experience our Mitsubishi-ness, we will launch custom-made accessories for our model lineup as well as reentering motorsport events around the world," Kato said.

Mitsubishi only sells four cars in North America, two of which are SUVs, and seven cars in the UK, including the L200 pick-up truck, and let's be honest none of these vehicles are particularly exciting except maybe for the L200 if you're into trucks (I am). Having a Ralliart option and Ralliart accessories and/or high-performance special editions will certainly help restore of the same charm the brand has lost over the years and who knows, they might eventually bring back the Lancer EVO. Fingers crossed.

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Comments (41)

  • IF THEY BRING BACK THE EVO AND ITS GAS IM GONNA GO BRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR

      1 month ago
  • I wanna see a Ralliart Mirage as a competitor to the Yaris GR . . . 😉

      1 month ago
    • The 2.4 in it would with a better spoiler design would be be pretty cool.

        1 month ago
    • I was sort of kidding, since the Mirage is a 3-cylinder penalty box in the U. s. at least. US News cars report calls it the worst subcompact car sold in America. 😂

        1 month ago
  • This is just going to be sticker kits isn’t it?

      1 month ago
    • unfortunately... that's exactly what it sounds like

        1 month ago
    • This is exactly what I thought, Ralliart will be making stickers, door sills, and handle bars for their SUV Eclipses 😂 Oh Mitsubishi, I loved them in the 90s and 00s. But they’ve ruined themselves

        1 month ago
  • I would buy it if it's a new evo or something that's actually interesting and not just a dull SUV.

      1 month ago
  • Let’s hope it’s not just some stickers on a Eclipse Cross

      1 month ago
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