Morning Mood with a Falcon Ute
Ok, so it says "Ford Ranchero" on the box. But everyone around here will tell you that this is a Falcon Ute. Specifically, an "XL" Falcon Ute.
The first Aussie Falcon ("XK") had earned a reputation for being too fragile for our local roads, and Ford needed to fix that. So they introduced the XL model in 1962 which featured a heavier suspension system with components from the Fairlane. Also, the appearance was changed with a new Thunderbird roofline. The slogan was "Trim, Taut, Terrific".
Nevertheless, the Falcon was still widely perceived as unsuitable for local conditions and sales stagnated.
Ford stuck with the Falcon and sales gradually increased over the following years as improvements to durability and reliability were applied.
I found this Matchbox the other day in the Supermarket, and it had to come home with me. I think it is really well done for the price.