MV Agusta created a watch that's five times more expensive than an actual bike
In partnership with RO-NI, a Swiss independent watch maker
Let's start by stating the obvious: this is a loud watch. Incredibly loud. In fact, this watch is probably just as loud as the motorcycle it pays tribute to. It's called the RMV, manufactured by RO-NI, an independent watch maker from St. Moritz, to celebrate MV Agusta's 75th anniversary.
They also call this a 'hyperwatch', and I'm not sure what they mean by that. Maybe they're talking about the price but we'll get to that in a second. The RO-NI RMV x MV Agusta, limited to 75 units, is built using a blend of 7075 aluminium alloy, steel, carbon fibre and grade 5 titanium, as well as leather and Alcantara for the strap, and sapphire for the crystal.
The 44 mm case is built using 7075 aluminium, also known as 'ergal', and the same material was used for the bezel and the case back. The movement, handbuilt by RO-NI, is made from titanium, comprising 144 components and 27 jewels, and it vibrates at 4Hz, with a 48-power reserve.
Timur Sardarov, CEO of MV Agusta, believes that while the RMV "may not be for all [but] the lucky few who will own it will possess a piece of our history and of our soul". Each watch will be essentially a one-off item, made to order, with its own unique certificate and individually numbered.
This is indeed an interesting proposition. We're quite used to seeing collaborations between watch brands and car manufacturers but motorcycle-themed wristwatches are far less common. Right, we've been singing the praises of the watch and now it's time to talk about the downsides. Whatever you may think of its design, which can certainly be considered a bit divisive, the price tag is the biggest hurdle.
The MV Agusta Brutale, the brand's flagship bike, starts at around €12k and the watch? It's €56,000.