New Amarok: From South Africa to the World
For the men and women making the future: the latest generation of the pick-up is being unveiled next year
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“I’ll be back”: from 2022, the new Amarok will impress again with numerous innovations
Draft design shows the off-roader’s numerous possible uses
Whether it be getting medicine and food to remote locations, protecting wildlife in the African savannah or saving lives at the beach, the places where pick-ups are used are infinitely varied.
The highlights of Volkswagen Commercial Vehicles’ new Amarok are without doubt its versatility and off-road capabilities. Developed by teams in Australia and Europe, the premium pick-up will be produced in future in South Africa. In 2022, Volkswagen Commercial Vehicles’ new Amarok will make its debut and be available then to order in the first few markets.
No matter whether it be in South Africa or Australia, pick-ups represent an approach to life and without them certain tasks would be impossible to master. When faced with large loads, challenging country tracks or off-road terrain, everyone is happy to have a pick-up they can rely on. The Amarok has thus, for example, been used for wildlife preservation in South Africa since way back in 2011, and Volkswagen Commercial Vehicles is a partner of the Wilderness Foundation Africa (WFA) in its important rhinoceros protection work.
Completely new vehicle with “clear Volkswagen DNA”
Looks good, and is highly capable: the new Amarok not only has a completely new appearance inside and out, but in future will also have even more extensive equipment on board. “The Amarok makes possible what in many places appears impossible at first sight: it makes things easier for its users by assisting them in their work and everyday lives,” says Dr Lars Krause, Brand Board of Management Member for Sales and Marketing at Volkswagen Commercial Vehicles. “That's because the Amarok provides solutions that enable our customers to achieve their goals – especially when things get difficult.”
Now in its third generation, the new vehicle has significantly more driver assistance systems and will impress customers with its connectivity. The Amarok will, from 2022, feature innovations that have not been seen before in this segment. And it will still, of course, not be deterred by any rough terrain.
As Volkswagen Commercial Vehicles’ all-rounder, the new Amarok impresses with its compelling lines and its overall appearance. “The striking front, and above all the defining X design clearly distinguish the new Amarok and emphasise its claim to be leading the way,” confirms Albert-Johann Kirzinger, Head of Design at Volkswagen Commercial Vehicles. “We’ve given the strength and power of the new Amarok an unambiguous expression – with clear Volkswagen DNA, inside and out.” This shows the confidence of the model.
Volkswagen Commercial Vehicles’ Amarok has been in series production since 2010. The premium pick-up used to be made in Hannover and will continue to be built in Pacheco in Argentina. The newest version will also be built in future in the South African city of Silverton. Over the last decade, more than 800,000 vehicles have been sold globally, solving challenges for their owners and drivers on many continents.
In the southern hemisphere, the vehicle – the only one to date with V6-cylinder diesel engines to make a name for itself in pick-ups’ so-called B segment – is still going strong. In Europe it will again be possible to order the Amarok as a new vehicle from late 2022.
The vehicle has been designed, developed and tested from the ground up to ‘go anywhere, anytime’. It allows you to explore the deserts of Africa one week and the snow drifts of the Arctic circle the next.
The modularity of the Fering Pioneer allows for mission specific configuration and for personal luxuries to be added or removed with ease.
A working prototype is currently undergoing extreme testing; the first customer cars will be delivered in late 2022.
The team behind the Fering Pioneer
Ben Scott-Geddes: Previously Director of Innovation, Body In White at Ferrari, Fering’s founder Ben has a history of creating and developing pioneering new automotive technologies and vehicles. He was formerly Head of Advanced Concepts at McLaren and Technical Director of Caparo Advanced Composites, where he was responsible for the record-breaking T1. He worked under Gordon Murray building the McLaren F1, the F1 Le Mans winners in 1995 and subsequently the winning BMW V12 LMR in 1999.
Kieran Singleton has extensive experience of programme management of new vehicle concepts for automotive OEMs, including management of R&D activity, design & engineering, prototype build and whole vehicle testing. Kieran served as an officer in the British Army and his portfolio includes military vehicles, electric city car concepts and the TVR Griffith.
David Seesing is an experienced design manager with a long history of working in the automotive industry, delivering concept and production vehicle designs. His prior design roles include work for Bentley, Bugatti, Daimler and TVR, leading the design development of the TVR Griffith. David holds an academic position at the Royal College of Art.
Dan Primrose has worked the design offices of McLaren Automotive, the Red Bull F1 team, Caparo Vehicle Technologies and most recently Gordon Murray Design. His design work includes the McLaren SLR, Advanced Concepts for MP12c onwards, Caparo T1, BMW i5 Concept and the Zoox concept.
Chris Wright is a specialist in advanced composite construction, with experience of working in automotive and marine. He has been involved in building power boats and racing yachts, most recently with Sunseeker International. In automotive he has worked with Aston Martin, Caparo, McLaren and Mercedes-AMG.
Mac MacKenney is one of the world’s most accomplished automotive expedition leaders. Since 1996 he has planned, trained, equipped, supported and led teams on expeditions throughout the world. Mac is also Founder and Director of Driven to Extremes, an organisation that supports military veterans suffering from PTSD by taking them on challenging vehicle adventures and expeditions.
Chris Brady is an engineer, designer and entrepreneur. He founded and built Acro Aircraft Seating to a world-leading position, securing BGF funding and winning the Sunday Times Fast Track 100 Award in 2017.
Will Archer is an entrepreneur, investor and start-up specialist. He has built global businesses in research, consulting, recruitment and benchmarking. Will has extensive advisory experience with government agencies and education providers worldwide.
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