New Studio for Porsche in the Silicon Valley of Taiwan
Porsche has just opened the world’s 12th Porsche Studio in Hsinchu – the “Silicon Valley of Taiwan”
In June 2020, Porsche Taiwan’s new partner Prestige Motors held the groundbreaking ceremony for the new Porsche Centre Hsinchu. Now fully open, the new Porsche Studio introduces visitors to the company’s craftsmanship, aesthetics and charm up-close.
In addition to high-quality vehicles on display on the central “runway”, customers can immerse themselves in “E-performance” topics, for example, and learn about the brand’s progress towards e-mobility. Other highlights are the “Porsche Driver’s Selection” and “Tequipment” displays, where products and accessories are on show, an area dedicated to Porsche Exclusive Manufaktur’s extensive customisation options and a “Heritage Wall”, where seven decades of Porsche history can be discovered.
Even with the global Coronavirus crisis ongoing, Porsche and its partners are committed to expanding the retail network of the sportscar brand – especially in Asia.
“After revealing the Porsche NOW! Sales Pop-Up in Taoyuan and the new Porsche Centre Taipei, Porsche Taiwan is now rolling out the new Porsche Studio Hsinchu in collaboration with Prestige Motors. We are proud to have this great partner with years of expertise in Taiwan – a market with increasing importance for us,” says Matthias Becker, Vice President Region Overseas and Emerging Markets. “The Porsche Studio Hsinchu has the typical lifestyle-oriented atmosphere and aims to build close connections with customers.”
The Porsche Studios are part of Porsche’s Future Retail Strategy. The aim is to place the brand where customers are and to attract new target groups in city centres.