Ford UK have explained to MotorMartin recently that their all new Fiesta has been named Carbuyer Car of the Year in the UK’s most user-focused new car Awards and that the latest version of Ford’s iconic small hatchback also scooped the Best Small Car award at a ceremony in London’s West End. Impressive work.
Carbuyer have shared with MotorMartin that uniquely, their Best Car awards are defined by the questions in-market car buyers really ask, using real-world language. That means you’ll find an award for ‘best first car’ or ‘best seven-seater’ rather than for ‘best compact executive’.
Carbuyer’s awards are underpinned by the Best Cars section on Carbuyer.co.uk, which accounts for more than 20% of the website’s traffic.
The latest Ford Fiesta was unanimously praised by Carbuyer for its combination of style, comfort, space and an enjoyable driving experience.
Carbuyer editor Stuart Milne confirmed to MotorMartin that: “It’s Britain’s favourite car year-in, year-out, and the latest Ford Fiesta deserves to be number one. It looks great inside and out and packs plenty of big-car features into its compact dimensions. Buyers can choose from tremendous stereo upgrades, autonomous driving features and, in top-spec Vignale trim, levels of luxury that were unthinkable in a small car until a few years ago.”
Robert Stiller, Ford Fiesta engineer, added: “After eight years as UK best-seller from 2008, expectations were high for this new model. To win Carbuyer Car of the Year halfway through its launch is an accolade for me and the whole product development team. We have further new Fiestas to come next year with the rugged Active and hot ST models – hopefully Carbuyer will love those just as much.”
The winners in each category were chosen through a rigorous scoring process, which emphasises the elements most important to new-car buyers. These include running costs, practicality and reliability, making it easy for consumers to compare cars side-by-side and make a fully informed purchase decision.
An excellent result for the all new Ford Fiesta and further confirmation of the Ford’s continued popularity here in the UK.
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