News: LE COQ SPORTIF JOINS RENAULT SPORT FORMULA ONE TEAM
The following news arrived up on the top floor of MotorMartin Towers recently regarding Renault’s improving F1 team.
Cyril Abiteboul, Renault Sport Racing Managing Director:
“I am very happy le coq sportif is joining Formula 1 with Renault Sport Formula One Team. The arrival of a new team kit supplier not only demonstrates the interest created today by Renault in Formula 1, but also the appeal that this sport represents for a brand already partnered with prestigious athletes in football, cycling, tennis and rugby. The drivers and the members of Renault Sport Formula One Team will benefit from the technical clothing expertise of this historic and emblematic sports brand. We are already working on a complete merchandising range in the team colours and collaborative projects that will allow our programs to crossover.”
Marc-Henri Beausire, le coq sportif CEO:
“We are proud of this relationship with Renault Sport Formula One Team. We are joining a team and a high-performance project that we are certain will allow us to continue to grow.
“Our two brands are recognised for their expertise and the quality of their products. They have also distinguished themselves by their innovations and their commitment to both French and international sports. Today our two brands unite around a common project. It is with great pride that we will accompany the team by providing our high-quality equipment. We wish Renault Sport Formula One Team great success and we will experience each race with passion and emotion.”
So the team will hope that this is another step on that all important road to success.
Where will you go?