The Audi TT has never been a sports car for the purists - but a sports car is what it has always been. Forever a style-over-substance machine, it established itself as the vehicle of choice for the “beautiful people” - otherwise known as first class tossers! According to Auto Express however, the next generation TT may be purchased as a means of family transportation - because Audi apparently plans on reinventing the car as a 4-door coupe.
This isn’t the first the world has heard about the prospect of a 4-door Audi TT. Back in 2014, the company revealed the TT Sportback Concept (shown in all the pictures I’ve included) at the Paris Motor Show. Even though Audi planned to bring that car to production alongside the regular TT, it wasn’t meant to be thanks to Dieselgate, and an overall lack of public interest.
So why is it now believed that Audi will be replacing the current TT completely with a car nobody gave two hoots about just 4 years ago? Well, the TT is becoming a much rarer creature, with sales never managing to surpass the car’s peak of success in 2008.
One of Audi’s board members said to Auto Express: “If you set falling demand against rising costs, it’s obvious Audi cannot sustain its present course in the medium term. Instead, there has been intensive consideration of the coupe and the convertible in the compact segment.”
It’s thought that if Audi were to reinvent the TT as a 4-door coupe, it could be in showrooms in as little as 2 years. That said, they already have the A3 Sportback, which to my eyes at least, looks virtually identical to the old TT Sportback concept. I know German car manufacturers are particularly keen on niches - but perhaps this would be a step too far. Unless that is they were to axe the A3 Sportback.
But what do you guys think on the matter? Do you like the idea of the TT’s life as a “sports” car ending, and beginning as a 4-door coupe? Or would you prefer things to stay the way they are? Let me know in the comments.
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