"EV pickup trucks" is this year's new buzz phrase, with every automaker figuring out a way to give their trucks an electrified boost in torque whole also increasing corporate average fuel economy. This week, Nissan has announced that they are are also looking into ways to electrify their truck lineup.

What we don't know is what this statement is going to lead to. Francois Bailly, global head of Nissan's Light Commercial Vehicles division said that he doesn't want to compromise "payload or towing".

Nissan's commercial division includes base versions of the Titan, Frontier, the NV200 and the NV-Series of larger commercial vans.

Nissan currently has a Frontier-sized EV on the market in China through a joint project with Dongfeng. This small EV truck has a range of 250 miles and a price tag around $20,000.

Nissan already plans on selling the next generation of the Frontier in the US. The Frontier and the Dongfeng Rich 6 EV share platforms, which means that an EV version of the Frontier, isn't THAT far from being a reality, in theory.

While Ford has announced an EV F-150, GM and Lordstown Motor Company both have plans for EV Pickups within the next few years, and newcomers like Rivian and Tesla both expected to hit the market by 2021, there is a massive hole in the truck market that Nissan could fill, the compact truck segment.

While the Titan lags behind the Big Three and the Toyota Tundra in the large truck market, the Frontier, even though it's a decade old, has been keeping up with the competition, moving nearly 80,000 units last year.

This is where Nissan could get ahead, because if they can produce a similar spec version of the Dongfeng Rich 6 EV in the US, then they could hypothetically sell a compact EV pickup that could do really well as a vehicle for local businesses.

The Takeaway

Nissan has a lot of work to do on their lineup, with several of their models lingering around in the market for too long and being too outdated. If they can produce and sell a Frontier EV within the next few model years, I think they could snatch a large portion of the compact truck market away from the segment leaders, and startups that haven't started production yet.

What do you think of the idea of a Nissan EV truck? Would you buy one? Comment Below!

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