Nissan could be bringing an EV version of the new Frontier to the US

Is Nissan planning an EV pickup for the US?

36w ago


"EV pickup trucks" is this year's new buzz phrase, with every automaker figuring out a way to give their trucks an electrified boost in torque whole also increasing corporate average fuel economy. This week, Nissan has announced that they are are also looking into ways to electrify their truck lineup.

What we don't know is what this statement is going to lead to. Francois Bailly, global head of Nissan's Light Commercial Vehicles division said that he doesn't want to compromise "payload or towing".

Nissan's commercial division includes base versions of the Titan, Frontier, the NV200 and the NV-Series of larger commercial vans.

Nissan currently has a Frontier-sized EV on the market in China through a joint project with Dongfeng. This small EV truck has a range of 250 miles and a price tag around $20,000.

Nissan already plans on selling the next generation of the Frontier in the US. The Frontier and the Dongfeng Rich 6 EV share platforms, which means that an EV version of the Frontier, isn't THAT far from being a reality, in theory.

While Ford has announced an EV F-150, GM and Lordstown Motor Company both have plans for EV Pickups within the next few years, and newcomers like Rivian and Tesla both expected to hit the market by 2021, there is a massive hole in the truck market that Nissan could fill, the compact truck segment.

While the Titan lags behind the Big Three and the Toyota Tundra in the large truck market, the Frontier, even though it's a decade old, has been keeping up with the competition, moving nearly 80,000 units last year.

This is where Nissan could get ahead, because if they can produce a similar spec version of the Dongfeng Rich 6 EV in the US, then they could hypothetically sell a compact EV pickup that could do really well as a vehicle for local businesses.

The Takeaway

Nissan has a lot of work to do on their lineup, with several of their models lingering around in the market for too long and being too outdated. If they can produce and sell a Frontier EV within the next few model years, I think they could snatch a large portion of the compact truck market away from the segment leaders, and startups that haven't started production yet.

What do you think of the idea of a Nissan EV truck? Would you buy one? Comment Below!

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Comments (5)

  • I think this would be a good plan. Imnot convinced that the electric trucks are quite ready for prime time in terms of range, power, and towing. I think large loads will consume power and reduce range. But, in small trucks where loads are less of an issue, I think they could actually be a compelling choice.

      8 months ago
  • Better then that Cybertruck, what a pile of scrap metal.

      8 months ago
  • The car is great for truck ppl, but electric trucks aren’t what they should be.

      8 months ago
  • Anything is better than the old Frontier. Had one as a rental last year. Badly built on knackered tooling meant an unforgettable month of all pain and no gain.

      8 months ago
  • Hard to say how well it’d sell, I owned a frontier once, and wrote off ever owning a Nissan after that (2003 3.3 supercharged frontier). But there are those who like Nissan, and it could work, especially if they are getting out there in front of other manufacturers. Either that or it will lay the groundwork that helps the other manufacturers sell their own electric trucks.

      8 months ago