Geneva, Switzerland - Nissan took an important step in the development of its ABB Formula E Championship programme last week at the Geneva Motor Show with the unveiling of its concept livery for its season five debut.
Originally announced at the Tokyo Motor Show last year, Nissan will become the newest manufacturer to enter the championship when it makes its debut in December this year.
As the manufacturer of the largest selling electric vehicle in the world, the Nissan LEAF – Nissan will take its EV expertise from the road to the race tracks in city centers around the globe.
"Formula E for us was an obvious decision," said Roel de Vries, Nissan's Corporate Vice President and Global Head of Marketing and Brand Strategy (pictured left).
"We have a long history in electric vehicles, and have been looking for a while at what the best, future global racing activity was for enter at Nissan.
"Formula E has been growing every single year, so we've been watching that from the beginning. Even after the first season, it was obvious to us that this had to be our global formula. We've been working the past two years to enter the series. It's become very popular, so we are very happy to start racing from the end of this year.
“Not only will Nissan compete against the existing brands when it debuts in Formula E in season five, more are on the way for season six which will run in 2019/20. The racing will get far more engaging and interesting when more manufacturers compete."
The Nissan Formula E concept livery will remain on display at the Geneva Motor Show through to March 18.