NJ Honda Dealer Totally Isn't Marking Up The Civic Type R
They're just providing great service
Psyche. We all know why they're called stealerships. Since it's frowned upon (at the least) to apply hefty markups on a hot new car just to cash in, many dealerships have found "clever" workarounds for this obstacle.
One such dealership is Hamilton Honda in New Jersey. The new Type R is great and all, but $47,463 great? You tell me.
That's right, they have marked up the hot hatch by an astonishing $12,708 by adding on "equipment and dealer adds" such as a $630 car cover, $650 for "console-illuminated," $1,995 GuidePoint, and a protection plan at $3,350.
Ideally, potential customers would simply take their money elsewhere or wait for the dealer to come down to a more reasonable price, but that's not always how our wonderful free market works. Though an end on the ban on auto manufacturer-direct sales to consumers would put some heat on dealers like this. I just hope some poor fool who hasn't done his research doesn't stroll in and sign up for $12,000 more in debt than he needs to.
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