Official: the Ford Maverick won't be sold in Europe
The pickup truck market is collapsing on the Old Continent
Unveiled a few days ago, the Ford Maverick signals the revival of the small pickup truck segment in the US. With its compact size, the vehicle could also sell well in some foreign markets. Unfortunately, Ford has already confirmed that the Maverick will not be coming to Europe.
An official from Ford's European branch told Automotive News Europe that the American brand does not intend to market the Maverick on the Old Continent for two reasons. The first is that the pickup truck market is currently in very bad shape in Europe.
Many key players such as Nissan and its Navara have decided to throw in the towel because sales were no longer sufficient and profits almost non-existent. Secondly, it could also cause internal competition within the brand with the next Ranger with similar dimensions. The Maverick has a much more attractive price tag than the Ranger, even though the Ranger does not offer much better benefits.
Photo credits Ford