- Photo credits Ford

Official: the Ford Maverick won't be sold in Europe

The pickup truck market is collapsing on the Old Continent

2d ago

Unveiled a few days ago, the Ford Maverick signals the revival of the small pickup truck segment in the US. With its compact size, the vehicle could also sell well in some foreign markets. Unfortunately, Ford has already confirmed that the Maverick will not be coming to Europe.

An official from Ford's European branch told Automotive News Europe that the American brand does not intend to market the Maverick on the Old Continent for two reasons. The first is that the pickup truck market is currently in very bad shape in Europe.

Many key players such as Nissan and its Navara have decided to throw in the towel because sales were no longer sufficient and profits almost non-existent. Secondly, it could also cause internal competition within the brand with the next Ranger with similar dimensions. The Maverick has a much more attractive price tag than the Ranger, even though the Ranger does not offer much better benefits.

Photo credits Ford

Photo credits Ford

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Comments (6)

  • Damnit. I was hoping it’d be sold everywhere but the United States.

      2 days ago
  • Honestly I think there is only room for 2, maybe 3 pickups in the U.K. market. The hilux, which I am pretty sure is still partly riding on the publicity from the top gear scene, as well as being a good truck, and the ranger. Maybe the L200?

      1 day ago
  • It's just too big

      2 days ago