Official: the new Ford Bronco will not reach Australia
Left-hand drive markets won't get the new Bronco
As the reincarnation of a true off-roading legend, the new Ford Bronco was undoubtedly the most anticipated new car of 2020. This year, the vehicle will go on sale and be delivered to its first buyers. Needless to say, the excitement is growing as the release date approaches.
Customers who have already booked the first cars can count themselves lucky despite the wait, because others will never be able to enjoy the new Bronco. This is the case for Australians, as confirmed by the president of Ford's Australian branch, Andrew Birkic. But what is the reason for this rejection? Is the Bronco not attractive enough to Australians?
No! Ford is actually facing an economic and technical issue. According to Birkic, developing a right-hand drive Bronco would not be profitable, even if the vehicle sells very well in right-hand drive markets. This implicitly means that the Bronco will not be available in South Africa, Japan or the UK either.
Too bad for customers in these markets who will have to import the vehicle themselves and then get used to driving with the steering wheel on the "wrong" side. Obviously, very few people will dare to take the plunge and just watch the rest of the world enjoy the Bronco.
Photo credits Ford