- Photo credits Ford

Official: the new Ford Bronco will not reach Australia

Left-hand drive markets won't get the new Bronco

6d ago

As the reincarnation of a true off-roading legend, the new Ford Bronco was undoubtedly the most anticipated new car of 2020. This year, the vehicle will go on sale and be delivered to its first buyers. Needless to say, the excitement is growing as the release date approaches.

Customers who have already booked the first cars can count themselves lucky despite the wait, because others will never be able to enjoy the new Bronco. This is the case for Australians, as confirmed by the president of Ford's Australian branch, Andrew Birkic. But what is the reason for this rejection? Is the Bronco not attractive enough to Australians?

No! Ford is actually facing an economic and technical issue. According to Birkic, developing a right-hand drive Bronco would not be profitable, even if the vehicle sells very well in right-hand drive markets. This implicitly means that the Bronco will not be available in South Africa, Japan or the UK either.

Too bad for customers in these markets who will have to import the vehicle themselves and then get used to driving with the steering wheel on the "wrong" side. Obviously, very few people will dare to take the plunge and just watch the rest of the world enjoy the Bronco.

Photo credits Ford

Photo credits Ford

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Comments (15)

  • Missed opportunity for Ford not to sell the Bronco in countries that drive on the correct side of the road.

      6 days ago
  • Pathetic we miss out on everything here in Australia!

      6 days ago
    • Yes the Americans are always complaining about the cars they dont get (DONUT MEDIA!!!) but we don’t get dodge, and we didnt get the mustang till 2015 and the Camaro till 2018 or the corvette till the end of this year so stop complaining America...

      Read more
        4 days ago
  • Sad for them

      5 days ago
  • Just buy a Subaru instead of a drivable fashion accessory.

      6 days ago
  • Ford will regret not selling the Bronco in countries like India and Australia where it could record some awesome sales figures

      5 days ago