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OH Memories – #C4cactuscrew

Piia Kuoksa posted in The Pragmatist
5y ago
1.4K
- March 2015 marked the beginning of #c4cactuscrew – a automotive merketing campaign like never before.
- We made profile videos at the launch event.
- My baby for 10 whole weeks !
- During easter week four of us crew members visited the children's hospital and treated them with goodies!
- The Cactus saw some poorer weather during its time as well.
- Came mother's day and it was time to give our babies for being test driven by the public.
- A line of C4 Cactuses in a beautiful line in the middle of the city in a park – safe to say we attracted attention.
- ...And yes – I did actually drive this car as well. <3

The Cactuscrew was an auto marketing campaign like never before. Who else would think of giving 30 cars away for 10 weeks? Pragmatism at its best!

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