Orders are piling in for the Tesla Cybertruck

This is more interesting than you might think...

37w ago

4.5K

You've probably noticed that a hell of a lot of what you're seeing on all the motoring websites, DriveTribe included, is about the Tesla Cybertruck. You might be really annoyed about it now. You might not want to see that horrible, ugly wedge (as some might say it is) ever again for the rest of your lives. I understand. I really do. But it's still worth talking about Elon Musk's latest crazy creation, because there's the whole subject of pre-orders to take into account...

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You see, as part of the Cybertruck's launch, there was a $100 reservation fee for pre-ordering the synthwavey heavy duty slab and you could order it in any of the three powertrain options (single motor RWD, dual motor AWD and tri motor AWD) right there and then. I mean, at a starting price of only $39k for the single motor RWD variant, it's pretty tempting to just slap a deposit down now and hope you can pay later, right? A lot of people seemed to think so, as in a tweet posted from his personal account Elon Musk revealed that 146k orders for the Cybertruck had been placed within the first 24 hours. This number increased to 187k by the next day too! That would be insane just on its own, but it's even more incredible considering the extreme Botchamania that was the 'bulletproof' glass shattering in what could have been an impromptu demonstration.

That's not the most interesting part of the story of the Cybertruck's first 24 hours, however. Musk revealed within that initial tweet the percentages of the pre-orders each version of the Cybertruck took up. Something that was kind of surprising was that the majority of orders were for the middle of the road spec dual motor version, taking 42% of the initial 146k orders. Even more interestingly, only a slightly smaller percentage (41%) of that initial 146k chose the insanely fast tri motor version, whilst only a tiny amount (17%) chose the cheap RWD option. Whether you agree with the pre-orders system Musk has rolled out for the Cybertruck, one thing it has done is helped to give us an interesting insight into the preferences of those who are going to end up taking delivery of one whenever they roll off the production line.

It seems like people really want AWD in their pickup trucks, for a start. That's fairly understandable - heavy duty pickups are supposed to be able to get in there with the rough stuff. It's not a good look to be scrambling for grip on a rough construction site, a sludgy campsite, a rocky trail or brutally punishing unpaved roads. It also somewhat speaks volumes about the performance factor, as well as the range - the base single motor RWD version has a lower claimed range of the dual motor AWD model (250+ miles for the single motor compared with 300+ miles for the dual motor), as well as a 2 second slower 0-60 time of <6.5 seconds compared to the <4.5 seconds of the dual motor variant. Big performance and lower range anxiety are clearly what people value out of Teslas.

Another very important factor is that the dual motor can tow up to 10,000 lbs, as opposed to up to 7,500 lbs for the single motor. Whilst a 7,500 lb towing capacity is pretty huge in the first place, having that bigger towing capacity is a very attractive thing to truck customers who will more than likely want to tow their trailers, caravans or boats with their flashy new electric truck. Or pull a house down, judging by the 14,000 lb maximum towing capacity of the top of the range tri motor variant...

Additionally, Musk has revealed via his Twitter account that the Cybertruck (and its associated electric ATV) will be Tesla's "last product unveil for a while, but there will be some (mostly) unexpected technology announcements next year". He's also posted a short video of the Cybertruck prototype towing a Ford F-150 up a hill with ridiculous ease (a video that, controversially, Matt Farah and Jason Fenske, who is a Tesla owner himself, have claimed is incredibly staged). Whilst it's a bit of a shame that we won't see any new vehicles from Tesla for a long time potentially, maybe something else car related will show up in the form of a new piece of car-related technology that'll go into future Tesla cars. Whether you love or loathe Tesla, you've got to admit they are very good at getting people talking!

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Comments (23)

  • 1. Place $100 refundable deposit.

    2. Boast to your friends that you ordered the Cybertruck.

    3. Refund $100 before 2021.

    This sums up most orders nicely.

      8 months ago
    • tesla 3 took 200,000+ pre orders, and they ran close to 100% fulfillment on those...Bloomberg tracker.

        8 months ago
    • The 3 is significantly more practical and stylish though lol

        8 months ago
  • 7500 or even 10000 is not an impressive towing capacity. A VW Touareg has a 7K towing capacity. And how much does an EV’s range decrease for every 1K it’s towing? That’s a topic that conveniently was not discussed during the big unveiling. And how would a unibody be repaired when damaged? And what fool thinks those lights are legal in the US (or anywhere)?

      8 months ago
    • The whole car can't be legal, there is no way that thing can pass pedestrian safety impact tests, also people arn't allowed boats on their driveway since they are an "eye sore" imagine seeing 1997 Lara Croft's car every time you went outside...

      Read more
        8 months ago
    • and a ice vehicle range doesn't decrease due to towing extra loads?....or course it does.

      Physics applies to all vehicles equally

        8 months ago
  • Pre-orders concert to sales at a rate of approximately 20%-30%. Even if we assume just 20%, that is 40k sales racked up as of yesterday. Not bad for something not intended to appeal to everyone.

      8 months ago
  • It'll never be allowed on European roads due to failing every pedestrian safety test

      8 months ago
    • phew...glad you thought of that..as i'm sure that Tesla, as a vehicle manufacturer has completely missed out on that basic functionality concept.

        8 months ago
    • They may have, I don’t think this was intended to be a global high volume product. It may mostly be for the US. All orders accepted of course, but it may not be legal everywhere.

        8 months ago
  • I pre-ordered simply because I want these to actually get built. I won't actually ever buy mine, but I wanna laugh when I see other people drive by. So I figured the more money they raise in pre-order the more likely this comes to fruition.

      8 months ago
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