Peugeot is breaking back into the American market

32w ago

6K

Something you thought you would never hear in million years, is happening, as Peugeot is making a break for it on the North American market. It's been some time since the French Car maker was sold in the good old U.S of A - so what's the deal?

The PSA Group - a global group that owns car companies such as Peugeot, Citroen and Vauxhall - said back in 2016 that they wish to bring back Peugeot back the North American markets. The last time a Peugeot was sold in The USA was the 405, sales dropped dramatically with only 4000 units sold to customers in 1991. RIP.

The new 208

But now, they say the Peugeot is more than ready to take on the large cars of the highways, with a clear gap in the market for smaller, city cars for the future. PSA's 10 year plan has started with Free2Move, a carsharing scheme set up in Washington DC last year, to get people into using and finding smaller vehicles with better economical effects.

President and CEO of Groupe PSA North America, Larry Dominique said "We are taking a pragmatic approach to entering the North American market and are confident that, from the larger 'mobility services' revolution currently taking place, to the more fundamental models of retail, service, financing and logistics – we'll continue to build our plan on careful, scalable solutions."

With the new 208 and 508 models taking European markets by storm, will America take the French to heart as well? Time will only tell.

We will have to wait till 2026 for that.

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