Peugeot is celebrating its 210th anniversary and it aims to make it memorable
Even has a vote for your Ultimate Peugeot campaign! Which is your favourite?
There are only a handful of automotive companies which can claim to have been in the business for more than two centuries. French carmaker Peugeot is one of them. Come September 26th, the French automaker will be celebrating its 210th anniversary and going by the preparations, the firm really wants to remember this one.
Unlike other car firms, Peugeot was initially run as a family business producing coffee mills and bicycles. Even though the firm was founded in 1810, it wasn’t until 1858 when Émile Peugeot applied for the signature lion trademark and 1889 when Armand Peugeot built the first company car, a steam-powered vehicle. It took another year for the French automaker to introduce its first car with an internal-combustion engine with the mill being borrowed from Daimler.
And now, the company looks set to celebrate its two-century-old heritage by introducing a slew of online campaigns, promotional offers and a historical logo. The former constitutes of an extensive online presence on social media sites followed by a special two-day online event lined up on the September 24th and 26th. The details on this event are scarce, but one can expect special edition launches, considering the celebrations at play.
The French automaker has also introduced a black and white logo with a lion atop an arrow, reminiscent of the oldest existing Peugeot logo trademarked in 1858. Additionally, Peugeot will be reducing the entrance fee to the Musée de l’Aventure Peugeot in Sochaux to a mere €1 for the public visit between September 1st and October 31st. Furthermore, the brand will also be introducing a new 210th-anniversary special apparel line under the Peugeot Lifestyle banner by the end of September.
The lifestyle products dedicated to the 210th-anniversary celebrations will be available on their online website. This collection is said to include apparel products such as T-Shirts, sweatshirts, caps along with culinary objects such as pepper mills with the celebratory logo embedded on it.
However, the most inclusive aspect of this celebration seems to be the “Champions League”-style election where the public will be asked to vote for the most emblematic PEUGEOT of the last two centuries. The model with the maximum votes will get declared as the sole winner and ‘The ultimate Peugeot’!