Peugeot plans to enter the US Market by 2023
The previous plan was to enter the US market for the 2026 model year, but the merger with FCA has sped up Peugeot's timeline to sell cars in the US.
Following the merger with FCA, Groupe PSA has announced that Peugeot could enter the US Market as early as 2023. Peugeot will be arriving with a full lineup of vehicles including several hybrid and fully electric vehicles as well. This could shake up the market considerably because of Peugeot's fashionable design language.
While enthusiasts may not be too excited about the hybrids and electric vehicles, Peugeot hasn't entirely ruled out bringing models like the 508 wagon to the US. That is particularly interesting, because the sedan-based hatchback segment has only recently made a resurgence. With a full range of vehicles, Peugeot could snag a reasonable size of the market share, especially considering how stylish some of their lineup is.
Peugeot also has two good things going. First, they have the entirety of the FCA dealership network to help them get started, unlike Tesla, who had to build their showrooms to attract customers to the brand. The second thing that Peugeot has going, is that they they are new vehicles to US buyers. Think about the people that bought Teslas, and Alfa Romeos, did they buy them because they were good, or because they looked like nothing else on the road?
I think that all of this will lead to Peugeot having a very successful launch in the US, once they actually get here that is. I think that buyers that are looking for a new brand will be impressed with Peugeot's lineup, which could lead to other brands making similar plans to come across the ocean and sell their cars here.
Do you think Peugeot will be successful in the US? Are they going to fail like other European brands that tried to establish themselves in the US? Will we get US-exclusive Peugeots, like VW did with the Atlas? Comment Below!