- Photo credits Peugeot

Peugeot teases the new 308 and unveils its new brand identity

Presentation on March 18th

8w ago

Presented at the end of 2013 and facelifted in 2017, the second generation Peugeot 308 is aging very well and still remains aesthetically up to date. It is only in terms of technology that the French compact car admits its great age in the face of competition that is now younger.

It is therefore now time to renew itself. The third generation is already pointing the end of its bonnet and setting a date: the new 308 will be officially presented on March 18th. To keep us waiting for three weeks, the lion unveils its new logo and shows bits of the car's bodywork.

The logo first features a stylized lion's head in the centre of the badge. The brand's typography changes and becomes more angular. The new 308 will make intensive use of angles to strengthen its game. We note a front end that adopts a wide grille accompanied by lion-tooth-shaped daytime running lights.

The headlights could be equipped with Matrix LED technology, a first for Peugeot. The side will be characterized by the presence of numerous ribs as well as the appearance of the badge on the front wings, as in Ferraris! The rear will have an original light signature consisting of three sloping bars.

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Comments (7)

  • I wish manufactures would stop oversimplifying their logos. Especially the ones like Peugeot that have centuries worth of history and heritage

      1 month ago
    • I agree, but as I mentioned in the other logo story, I think they're following an IT trend, driven in part by the adoption of digital dashes.

        1 month ago
  • Thank gooood, the 308 was far too outdated to fir today's lineup identity.

      1 month ago
  • Give it 10 minutes and something will get set on fire or something will fall off or stop working

      1 month ago
  • Peugeot is on a roll with their design language these days. It wasn’t so long ago Peugeots were some of the ugliest things on the road but now, all the newest models are fantastic!

      1 month ago
  • No matter what they do, they'll still be driven badly at 37mph by c*nts.

    Inescapable fact.

      1 month ago