Pickups & SUVs dominate US market

Sales of SUVs and pickups increase massively over past decade squeezing out saloons and hatchbacks

1y ago

This shouldn't really come as a surprise, but sales of trucks and SUVs have massively increased in United States of America over the past 10 years, whilst market share for saloons and hatchbacks has been dramatically shrunk. No wonder Ford of US is switching over entirely to SUVs (apart from Mustang - the world's best-selling sportscar).

From 2010 to September 2019, 14.6% of new vehicle sales in the United States have been pickup trucks according to a report by JATO Dynamics. That compares to a pickup market of approximately just 3.7% globally over the same period.

The Ford F-150 has been the biggest seller with over 5.2 million built. Interestingly whilst the most number of pickups were sold in the US, the largest market share secured by pickup trucks was actually in neighbouring Canada at 18.2%.

Donald Smith, Vice President Sales & Marketing at JATO, commented: “Americans have been able to transform a work vehicle into a fashionable and semi-luxury product that appeals to more consumers than ever before, and the recent Tesla Cybertruck is a good example of this."

And this is despite the fact that prices for pickups in the past decade have increased more than other any other segment. For example, pickups from the 2019 model year had an average base MSRP of $44,039, an increase of 35.1% from 2010. In comparison, over the same period, the best- selling body type, SUV, saw an increase of just 16.4%.

Whilst the average engine size in pickups decreased from 5.0 to 4.9 litres, there were improvements seen in both average payload allowance (827kg vs. 992kg) as well as average combined mpg (14.6mpg vs. 17.8mpg).

Wonder if we'll start seeing more American Trucks in the UK soon. See my Least Likely Automotive Predictions for 2020.

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Comments (18)

  • I bought a Camry, because I still want a car. I used to buy Fords, but not anymore.

      1 year ago
  • unless you want performance, SUVs are just better all around than sedans or salones. And, if you're looking at AWD, cost about the same. So one just runs out of reasons to buy sedans. Hatchbacks have a good rational and they remain fairly popular.

    Trucks are an interesting question. People do buy quite a lot of trucks, and I can see the point, but also I can see the drawbacks versus an SUV of the same size. Still, people buy them. I wonder what I'm missing.

      1 year ago
  • Buying bigger cars to "win the battle" in the event of a crash is the wrong mentality. We should all improve our driving in the US because I can testify that it's terrible. We can learn a thing or two from Germany.

      1 year ago
  • 46% of people drive a crossover / SUV that’s ridiculous. I’m trying to figure out how that happened. I’m assuming most people buying new cars have a family therefore, want a chubby crossover. Then most single people buy older cars or their parents buy them a crossover. It’s also possible people feel they’re a better value than a traditional car, regardless of the drivability. That’s my hypotheses.

      1 year ago
    • Yup probably all of that. Plus families feel safer in them and if everyone is driving around tall vehicles you end up wanting to be on the same level in traffic.

        1 year ago
    • because, unless you want performance, SUVs are just better all around than sedans or salons. Especially if you're looking at AWD.

        1 year ago
  • Trucks SUVs and Vans get bigger and bigger but nobody seems to know how to park them.

      1 year ago