The idea behind the incredibly detailed toys created by Playforever is simple – make products that transcend generations without losing their original fit and finish. The London-based company’s inspiration comes due to its founder Julian Meagher, who has been fascinated with classic tin cars and cigar racers of the early 1930s. This combined with his unbridled focus on design and detail created Playforever. The company builds toys in such a way that their lustre never fades, presenting the owner with a timeless product that they can pass from one generation to the other. These toys are created from the highest quality materials and use child-friendly parts. The paint used in their toys is UV-resistant which means that all of their products would retain their original finish long after they have been taken out of their boxes.