Polestar's '0 Project' will produce the world's first climate-neutral car
The Swedish brand is aiming to completely change how cars are made
Polestar is really on a roll lately. The fully-electric Swedish brand has already launched a collaboration with EV charging station network ChargePoint, announced that the Polestar 2 will have a Harman Kardon sound system available as an optional extra and it looks like a high-performance version of that same car could be on the way pretty soon. That's not forgetting the forthcoming Polestar 3 SUV and a production version of the stunning Precept concept car. Those are far from the only big projects that Polestar has in the pipeline, though. It wants to fully rethink the way cars are made so that it can create the world's first climate-neutral car.
The project, currently known as Polestar 0 or the 0 Project, definitely seems like a huge undertaking. The way cars are made is inherently a very dirty process when it comes to carbon emissions. Factories require a lot of power, a lot of which is still generated by burning fossil fuels. The mining of raw materials can also be very environmentally damaging, as can the production of things such as steel and aluminium. It's a key reason as to why some people are still very sceptical about electric cars, as the process required to make them (especially when it comes down to the batteries) still involves a lot of environmental damage.
How does Polestar plan to achieve climate neutrality? Well, the company aims to work with everyone from suppliers to dealers to come up with solutions that are as environmentally sustainable as possible. Whilst plenty of car manufacturers practice carbon offsetting to try and make their manufacturing process as climate-neutral as possible, that's not something that Polestar's CEO Thomas Ingenlath feels is the right thing to do. He has claimed that "offsetting is a cop-out" and that "the current vogue model of offsetting is not sustainable in the long run." Those are some very strong words indeed! He went on further to state that Polestar "will have to question everything, innovate, and look to exponential technologies as we design towards zero."
Ingenlath's views are mirrored by Polestar's head of sustainability Fredrika Klaren, who said that, even though Polestar only makes zero-emission vehicles, its job is far from done due to how environmentally damaging the manufacturing process can be. According to Klaren, Polestar will "work to eradicate all emissions" that come from the production of its vehicles.
The process towards a climate-neutral future for Polestar is already underway. All future Polestar models will disclose the car's carbon footprint as well as traced risk materials such as cobalt. The information will be freely available both on the company's website and in dealers, setting, in Polestar's words, "a unique precedent of transparency for the industry." This will be the first time a car company will disclose this information to the general public and, if it works well, could be a precedent adopted by other manufacturers down the line.
What the disclosures of carbon footprints and traced risk materials will look like on future Polestars (Image: Polestar)
Will Polestar be able to achieve the world's first fully climate-neutral car? Will other car manufacturers adopt Polestar's climate-neutrality practices if it's successful? We'll just have to wait and see. Climate neutrality is definitely something that the more conscious customers amongst us will start asking questions about in the near future. If this becomes more and more of a pressing concern, Polestar may well have just got in slightly ahead of the curve!