Porsche and PUMA launch new shoes inspired by the 911 Turbo
Porsche and PUMA are unveiling a limited shoe series inspired by the 911 Turbo
Since its debut, the 911 Turbo has been revered as much for its design as for its performance and sound. Now, after nearly five decades and eight generations, Porsche Cars North America (PCNA) is honouring the sports car in a new way – by teaming up with PUMA to launch a 911 turbo-inspired shoe range.
Iconic design elements from the 911 Turbo, such as period-specific paint colours, rear wings, light bars, interiors and body lines, have all been used to inspire a range of shoes as special as the car itself.
“To see the Porsche heritage so seamlessly translated into the design language of PUMA has been a thrill,” said Pedro Mota, Vice President of Marketing, Porsche Cars North America, Inc. “
For the collab', PUMA selected two of its “silhouettes”, or model outlines: the 1970s-inspired Future Rider and the motorsport-inspired Speedcat. These became the basis for two styles reflecting a key evolution in the 911 engine over time: “Air-Cooled” and “Water-Cooled.” The Future Rider was chosen to represent the first four generations of air-cooled 911 Turbo models: the Type 930 3.0 L and 3.3 L, Type 964 and Type 993; while the Speedcat picks up the more recent variants: the Type 996, 997, 991 and 992.
PUMA used original Porsche colours including Oak Green, Riviera Blue, Guards Red, Saffron Yellow Metallic and GT Silver Metallic and only produce 500 pairs of each design will be released.
The shoes will retail for $150 per pair and are available online at us.puma.com, www.porsche-design.com/icons-of-fast, as well as in-stores at the PUMA flagship store in New York, Porsche Design stores in the greater Los Angeles and Miami areas, Houston and the Porsche Experience Centres in Atlanta and Los Angeles.
To learn more about the partnership, visit www.porsche-design.com/icons-of-fast/partnership.