Porsche brings back cult colours with major paint palette expansion
Paint to Sample is growing, and going bespoke
Exclusive Manufaktur, Porsche’s in-house personalisation department, has announced a series of new Paint to Sample options. The primary focus of the celebrated finishing programme remains to revisit classic colours from across Porsche’s history, with more than 100 additional options now offered on the 911 and 718 model series. A further 50 have been allocated for Panamera, Macan and Cayenne, while the all-electric Taycan enjoys an impressive 65 non-standard colours.
“Unusual paint finishes have been familiar throughout the history of our brand and are an important differentiating feature,” says Alexander Fabig, Head of Individualisation and Classic. “With this offer, we are reviving cult-classic colours and expanding the extensive range of standard and special colours across all the model series by more than 160 shades.”
In recent years, however, demand for unique paint finishes has risen sharply and to meet that demand Porsche Exclusive Manufaktur has created Paint to Sample Plus. Customers are invited to hand over a sample of their desired colour at their local Porsche Centre, be that a favourite item of clothing or a nail varnish colour, and that sample is then sent to Porsche HQ where a separate feasibility check is carried out.
Porsche’s colourists create the formulation and examine its viability in different light sources. Next, the colour is tested on production parts where its layer thickness is assessed, enabling stable, reproducible and error-free painting. The colour is then applied to a test body and if it transpires that the desired shade cannot be realised in accordance with the usual quality standards, Porsche will bear the costs of the feasibility test.
Should the sample be approved, however, Exclusive Manufactur’s new colour-mixing bench is put into operation, where paint specialists blend several dozen ingredients in order to achieve the desired shade. Each batch is then split between bodywork and add-on parts to suit the different application methods, drying temperatures and paint compositions required for the numerous materials used. Batch comparison plates are then painted which will serve as colour reference samples during the final inspection of the vehicle, which is now approved for its unique PTS Plus paintwork.
Paint to Sample can be ordered as part of new vehicle configurations at Porsche Centres and adds about three months to the delivery lead time compared to standard colours. The offer is set to be integrated into the Porsche Car Configurator from early 2022.
Panamera Turbo S: fuel consumption combined (WLTP) 13,2 – 12,8 l/100 km, CO₂ emissions combined (WLTP) 298 – 290 g/km, fuel consumption combined (NEDC) 10.8 – 10.7 l/100 km, CO₂ emissions combined (NEDC) 247 – 245 g/km
718 Boxster GTS 4.0: fuel consumption combined combined (WLTP) 10.9 – 10.1 l/100 km, CO₂ emissions combined (WLTP) 247 – 230 g/km, fuel consumption combined (NEDC) 10.8 –9.6 l/100 km, CO₂ emissions combined (NEDC) 246 – 219 g/km
Taycan Turbo S: Electric power consumption* combined (WLTP) 25.6 – 24.3 kWh/100 km, CO₂ emissions combined (WLTP) 0 g/km, electric range combined (WLTP) 390 – 416 km, electric range in town (WLTP) 434 – 477 km, Electric power consumption* combined (NEDC) 28.5 kWh/100 km, CO₂ emissions combined (NEDC) 0 g/km