Porsche delivered 272,162 cars in 2020
Porsche records "robust" delivery results in 2020
Porsche delivered a total of 272,162 new cars around the world in 2020 – just three per cent below the record set in 2019. Sales even increased in China – the company’s biggest market – where more cars than ever were handed over to customers.
“The coronavirus crisis posed a great challenge from spring 2020 onwards. Nevertheless, we were able to keep deliveries comparatively stable for the year as a whole,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Our fresh, attractive product range, the successful start of the Taycan as the first all-electric Porsche and the charisma of our brand – all this contributed to this positive result despite the difficult times."
More than 20,000 deliveries of the Taycan
Deliveries of the all-electric Taycan totalled 20,015 in 2020, despite a six-week pause in production prompted by the pandemic, just as the new model was ramping up. The Cayenne led demand at 92,860 sales, an increase of one per cent compared with the previous year, while 21,784 vehicles from the 718 model lines found new owners – six per cent more than in 2019. Deliveries of the iconic Porsche 911 totted up to 34,328.
Growth in China
Porsche delivered 88,968 vehicles to Chinese customers in 2020 – an increase of three per cent compared with 2019. The Asia-Pacific and Middle East & Africa regions also continued to develop with a four per cent rise in deliveries, up to 121,641. In Europe, Porsche delivered 80,892 cars and in America the number came to 69,629.
Optimistic about 2021
After the robust results, the team is optimistic about 2021. “We are continuing our product offensive – our customers can look forward to it. It will include additional derivatives of the all-electric Taycan and the 911, among others. We are full of optimism and looking forward to 2021, a year that will also be characterised by unique experiences with the Porsche brand,” said von Platen.