Porsche Experience Center Tokyo opens

Porsche has opened its ninth Porsche Experience Center (PEC) in Tokyo.

1w ago

A new Porsche Experience Center has opened in the city of Kisarazu in the greater Tokyo area of Japan. The facility – the ninth in the world – covers 43 hectares and makes use of the natural topography to offer some unique driving experiences.

Its 2.1 km circuit recreates famous corners such as the Carousel at the Nürburgring and the Corkscrew at Laguna Seca, while the low friction handling track with its polished concrete surface induces oversteer and understeer at low speeds, allowing drivers to train in vehicle control methods.

A tough off-road course utilises the hilly terrain to include sudden steep banks measuring up to nearly 40 degrees, where the Cayenne and Macan can be put to the test. The facility also has a kick plate and a drift circle while in the dynamic area, visitors can experience special programmes with slalom driving, full braking and launch control practice.

The architecture of the main building is a celebration of traditional Japanese craft. A pattern of diagonal lines known as yaraimon create an exceptional look and protect the building from scratches and dirt thanks to traditional methods. The interior also features traditional plastering methods and elements reminiscent of a Japanese garden.

“Especially at times of digitisation, real experiences and connecting with others is more important than ever and our Porsche Experience Centers are perfect places to do this,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Our concept, which already has nine locations worldwide, cannot be compared with any other in the automotive industry, and we will expand this unique selling point even further. In the new Porsche Experience Center Tokyo, Porsche enthusiasts from Japan and from all around the world can connect with each other and enjoy emotional driving experiences in a very beautiful environment.”

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Comments (1)

  • This should make Porsche even more popular and acceptable in Japan.

      10 days ago