Porsche has landed in Autoworld Brussels

The Belgian national auto museum Autoworld opened its exhibition, honoring the 70th anniversary of the company.

2y ago

The Belgian national auto museum Autoworld opened its last major temporary exhibition of the year, honoring the 70th anniversary of the Porsche, as car manufacturer. For those who are not familiar with this car museum, Autoworld usually hosts four to six major thematic exhibitions a year, with several dozen thematic vehicles occupying the main gallery on the first floor.

In between the main exhibitions, two ground floor exposition spaces are used for smaller (sometimes ad hoc) exhibitions encompassing about a dozen cars in total (using two stages on the ground floor, and the open space area, if not all would fit on the stages).

The Belgians at Le Mans expo and the 40th anniversary exhibition of the BMW M1 model was such a temporary show, now the Porsche exhibition concludes a busy 2018 schedule as the last major exposition open until the end of January.

I am a true fan of these temporary exhibitions, as they always bring something new and exotic, from exquisite luxury coupés of the long forgotten Pegaso brand to anniversary models (like the Dino series) down to brand birthdays with dozens of cars, showcased with notable contributions from factory museums like the BMW Welt Munich or Mercedes Museum Stuttgart.

Or even without factory support: Autoworld’s Ferrari 70 exhibition was better than any factory celebration I ever read about. Autoworld also keeps a diverse and polyvalent permanent exhibition (encompassing every continent, category and Purpose), and the relevant pieces are included in the temporary exhibitions. Nevertheless, the network of museums and contributors makes Autoworld a really great exhibitor. 

This year the Porsche car company celebrates its 70th birthday. The first sports car to bear the Porsche name was registered on June 8, 1948: It was the 356 “No.1” Roadster.

This car I could witness in Stuttgart earlier this year. The 356 turned Ferdinand’s son, Ferry Porsche’s dream of a sports car into a reality. This is the day on which the Porsche brand was born, and the date marks an official anniversary year with the involvement of many museums and car events.

In addition to the factory presence at classic car shows, and activities at the Porsche Museums (including the Porsche Pavillon in VW’s Autocity), many other players joined the celebrations on several continents (like the American Petersen Automotive Museum, the Goodwood Festival of Speed or the Cité de l’Automobile).

Autoworld’s exhibition was inaugurated in an evening reception on Thursday, and opened its gates to visitors since 14th December.

As preliminary impressions, the exhibition seems to live up to my expectation in every aspect.

It really covers every era, from Porsche Diesel and the Gmünd stables to the latest models...

from crazy concepts (like the 928 station wagon and a Lego car) to supercars and race cars (including the current 919 Evo, that trolls former competitors with absolute lap records).

The above gallery from the inaugural reception should give a brief overview of what to expect, but I still saw a few classic cars on a heavy hauler being unloaded, so this article is more of an intro with first impression and a heads up for those, who look for something interesting to do in the next two months. The exhibition is scheduled to finish on 27 January, so there is plenty of time to catch up with it (more info is available on the website of Autoworld). 

For an overview of all car museums I ever visited, check out the interactive map

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Comments (7)

  • It certainly looks like an amazing exhibition Zold! Looking forward to seeing more about it!

      2 years ago
  • Time for me to take the little suzuki samurai to brussels.

      2 years ago
    • Dont forget to pass by Lier :)

        2 years ago
    • Ever since you mentioned that before ive been dying to go there. I do think you have to make an appointment but man what a stash of interesting cars

        2 years ago