Porsche launches new online portal for Swiss fans
Porsche has launched an online site for customers, fans and media.
A Swiss version of the Porsche Newsroom has launched, offering news, features and details specific to the market, at newsroom.porsche.ch.
With content in German, French and Italian, plus some in English, it is intended for media professionals as well as Porsche customers, fans and other interested parties.
"Switzerland is a country with a special relationship to Porsche, and we want our new Swiss Newsroom to meet the high level of local interest in the brand," explains Michael Glinski, CEO of Porsche Schweiz AG. "We’re expanding our informational resources and streamlining access to press materials for media representatives. The portal also offers new opportunities for fans of the brand to immerse themselves in the world of Porsche."
The Porsche Newsroom launched its German and international versions online in 2014 with the aim of providing faster, more direct and more extensive information to both the press and public. News and press releases are supplemented with a wide range of magazine-style features, videos and packages of content to download.