Porsche's first fully electric car was given its name earlier in 2018. The previously named 'Mission E' was officially named the 'Taycan.' It had a fairly good response and pretty much everyone felt familiar with the pronunciation similar to 'taken.'
However, Porsche like to throw a curve ball every now and again. They previously put the age-old debate to bed of how 'Porsche' is actually pronounced:
So, what better way to make us feel stupid again than releasing the official video of how to pronounce 'Taycan.'
Here it is in all its glory:
How silly do you feel now. It was pronounced 'Tie-con' all along.
There is a bit of back story with the name's origin though. According to Porsche, 'A name that fulfils every phonetic, legal, creative, strategic, and model-specific requirement. Composed of two terms of Turkic origin, this word can be roughly translated as “soul of a spirited young horse.”