Porsche is a company steeped in tradition. They aren't dummies. They see where the car world is (unfortunately) going. It's an electric future for us all, even though I don't personally believe that is the best course of action, or will ever fully happen. Today, that's what it looks like.
Personal gripes aside, Porsche just made a massive, and very smart, move to get into the electric car game. You know, outside of their mission E concept and the upcoming Taycan (which totally, TOTALLY sounds like tucan and I now want some fruit loops). Porsche just took a 10% stake in the Croatian electric hypercar company Rimac. But there's much more to Rimac than just the cars that Hammond enjoys crashing.
The details are vague, but the gist is that Porsche get's a minority shareholder stake of 10%. In return Porsche will collaborate with Rimac on electrification and vehicle systems, which is what Rimac does so it's not unfair to assume that.
Porsche board member Lutz Meschke has this to say:
“By developing the purely electric two-seaters super sports cars, like the ‘Concept One’ or ‘C Two,' as well as core vehicle systems, Rimac has impressively demonstrated its credentials in the field of electromobility. We feel that Rimac’s ideas and approaches are extremely promising, which is why we hope to enter into close collaboration with the company in the form of a development partnership.”
No matter how you slice this, it's a win for both companies. Porsche gets access to a small, up and coming tech company and Rimac gets access to arguably the greatest name in performance vehicles in history. Arguably, not definitively. What comes out of this remains to be seen, but I'm going to assume that you'll be seeing 1000hp hybrid Cayenne's soon. Which isn't a bad thing.