Porsche opened a new 150-acre ‘Experience Center’ in Northern Italy

It also comes with its own racetrack, par for the course

A few years ago, Porsche announced they’d purchased the Franciacorta racetrack in Northern Italy (1-hour drive from Milan) and they had a plan to turn it into one of the largest PECs (Porsche Experience Center) in the world. Well, here it is. And it’s massive.

There are currently eight Porsche Experience Centers worldwide, six of which are located outside of North America*, but the one in Franciacorta is symbolically important because this is Italy, the home of Lambo and Ferrari.

The new facility covers 150 acres, and it comprises a showroom, a futuristic-looking customer center, a panoramic restaurant and a bar overlooking the circuit, and even a dedicated area for kids. There’s also a business center with 29 meeting rooms and a paddock with 29 garages.

The 1.55-mile main circuit (there are three in total) will host events such as the Porsche Carrera Cup Italia, and then you’ve got a track for kart racing and an off-road course complete with ramps and gravel for the Porsche Macan, Cayenne and possibly the Taycan Cross Turismo.

"In Franciacorta, we have found the ideal location for a new Porsche Experience Center," said Porsche CEO Oliver Blume. "People in Italy are passionate about our brand. Here, they can now indulge that passion."

I drove a Mahindra around this very track back in 2019 (not very exciting, I know). Porsche had already made the announcement but they still hadn’t started renovating the place. Can’t wait to go back.

*in addition to Franciacorta, there are PECs in Leipzig and at the Hockenheimring (Germany), Silverstone (England, Atlanta and Los Angeles (U.S.A.), Le Mans (France), Shanghai (China). Porsche is set to open a new PEC in Tokyo, Japan in October 2021.

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Comments (4)

  • I drove a 911 turbo (997) round a young drivers track does that count?

      1 month ago
  • Now have one in NSW

      25 days ago
  • I wonder what ferrari and lamborghini thinks of this

      28 days ago